Beauty Store Business

OCT 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 27 of 75

26 October 2017 | EYE CANDY Today's eye makeup celebrates individual style. Delight makeup mavens with a variety of blendable shades, smoothing primers and no-fuss liners for gorgeous results. Contours Rx From the makers of Lids by Design, the cream-based COLORSET Jumbo Pencil Primer helps enhance the full color of eyeshadow. Made with a moisturizing formula, the neutral-toned pencil allows for precise, controlled application for a seamless look. SRP: $29.95, Dermelect Cosmeceuticals The Revitalite Brow Lift from Dermelect is a double- ended pencil that allows customers to define and highlight their brows to create perfectly sculpted arches. This beauty booster makes eyes appear brighter—while concealing wrinkles. Universal for all skin tones. SRP: $24, Morphe To create looks for any occasion, the Morphe 35F Fall Into Frost collection offers 35 highly pigmented eye shadows. The palette includes 28 shimmery metallic hues as well as seven matte neutrals for effortless blending. SRP: $22.99, CAILYN Cosmetics Available in five bold shades, the iCONE Gel Eyeliner features a silky smooth texture that glides on easily for precise application. The waterproof and smudge-proof pencils come with a pencil sharpener that doubles as a stand. SRP: $19, Kevyn Aucoin The romantic and sultry shades of the Kevyn Aucoin The Essential Eyeshadow Palette in Bloodroses come in matte and satin finishes that highlight, contour and define eyes. Customers can create looks for day or night, and the small, light- weight compact is easy to take on the go. SRP: $58, Zuzu Luxe Zuzu Luxe introduces the vegan, gluten-free Trailblazer Eyeshadow Palette for fall and winter. The neutral, earth-toned palette features four highly pigmented shades in varying finishes. SRP: $27.50, Spilo Worldwide The machine-washable Little Box of Pretty Magic Washcloth is made with split microfibers to remove makeup without a trace. It features a Tight Spot Pocket for hard to reach areas and a hanging loop for convenient storage. SRP: $7.99 (two pack), Upper Canada Soap A unique way to take off makeup at the end of the day, the Erase Your Face cleansing cloth (shown in the Nude and Rose two pack) even removes water- proof mascara—without the use of harmful chemicals. Simply add water and wipe away. SRP: $11.25, Styli-Style With a hydrating, gel-like formula, the Styli-Style Simply the Best Makeup Removing Lotion removes all types of makeup, includ- ing semi-permanent and waterproof products. Safe for the eyes and face, the paraben-free formula works on all skin types. SRP: $7.99, CLEAN ROUTINE Customers love makeup, not product buildup. Stock up on these hygienic makeup removers that make cleanup a breeze.

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