Beauty Store Business

OCT 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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22 October 2017 | beautystorebusiness.com TOOLS OF THE TRADE Makeup artists of all levels can rely on these professional tools for beautiful results. LIP SERVICE For the perfect pout, customers want rich, long-lasting pigments. Stock up on saturated shades that wonÕt dry out lips. Beauty Inspo The five-piece Beauty Inspo Oval Paddle Brush Set contains all the essentials to apply foundation, bronzer, setting powder, blush, contour, eyeliner, eyeshadow, brow color and lip finishes. Made with gentle synthetic bristles, the brushes feature contoured handles designed to fit the hand for more control. SRP: $19.95, burmax.com Cricket The Beauty Hardware Classic Eyelash Curler from Cricket features an ergonomic design for a painless curl. The silicone pad allows for the appropriate amount of pressure to curl lashes naturally and beautifully. SRP: $8.95, cricketco.com Royal and Langnickel The Moda Metallics Complete Kit includes a multipurpose powder brush, an angled foundation brush, a domed shadow brush and an angled eyeliner brush—all housed in stylish case. Made with professional quality fibers, the brushes feature waterproof, textured metallic handles. Suggested retail price: $19.99, modabrushes.com Mavala USA Made entirely of flexible plastic, the metal-free Mavala USA Eyelash Curler offers a light closing movement to give lashes a natural curl. The delicately padded interior helps shape them into longer-looking lashes. SRP: $12, mavala-usa.com Qosmedix The Curved Eyelash Comb with Protective Cover from Qosmedix defines and separates eyelashes. It can be used before or after mascara application. SRP: $1.50 (wholesale price), qosmedix.com Pink Pewter Designed for blending and contouring, the Pink Pewter Splash & Swirl Professional Makeup Sponge is ideal for cream application. No two sponges are alike, as each sponge features a one-of-a-kind pink-and-black swirl pattern. SRP: $12, pinkpewter.com FM Brush Company From Beauty Strokes NYC, The Streetwear Collection offers 12 synthetic makeup brushes in basic New York Black. Designed to embrace the contours of a women's face, the brushes can be used to apply all makeup products, from compressed powders to creams and minerals. SRPs: $9.95 to $26.95 (each), fmbrush.com Palladio Beauty The 4 Ever + Ever intense lip paints from Palladio Beauty provide rich color, coverage and shine. The 12 shades are formulated with moisturizing aloe, coconut oil and apricot oil to stay on longer and hydrate lips. SRP: $8 (each), palladiobeauty.com Ardell Beauty Ardell Beauty introduces the highly pigmented Matte Whipped Lipstick. Featuring a lightweight cream texture, the non-bleeding formula offers a matte finish with full coverage. SRP: $9.99, ardellbeauty.com

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