Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.
Issue link: http://beautystorebusiness.epubxp.com/i/870755
beautystorebusiness.com | October 2017 1 See the latest BSB Instagram posts See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts On the Cover Ali Mithavayani, founder and CEO of Xtreme Beauty International, the maker of OKAY Pure Naturals, and his son Osman Mithavayani, the company's vice president. Photography by Marc Hickman. FEATURES 12 Get Dusted The "hippie juice shop" turned wellness trailblazer, Moon Juice taps the power of plant-sourced alchemy for potent edible blends designed to boost beauty from the inside out. 30 A Natural Fit OKAY Pure Naturals boasts an ever-growing operation—thanks to consumers' increasing interest in natural beauty products and one family's vigilant, hands-on approach. 48 The Personal Care Product Regulation Debate Learn about two pieces of legislation designed to tighten safety measures for personal care products—and how they might impact the industry as a whole. IN THIS ISSUE 2 Editor's Note 4 News 68 Calendar 70 Ad Index 12 CONTENTS October 2017 Vol. 23 No. 10 54 MERCHANDISE 6 Focus On: Shaving Goods Today's shaving products offer a modern take on traditional grooming. 20 Brush Up on Makeup Dazzle your customers with gorgeous, high-quality makeup and innovative accessories. 38 The Season of Giving With the holidays right around the corner, it's time to fi ll your store with gift sets and stocking stuffers that'll fl y off shelves. 54 New Do, New You Our guide to the hottest wigs and extensions on the market—plus, expert tips to sell them fast! DEPARTMENTS 64 Executive Spotlight Creating cosmetics with function and benefi ts that enhance natural beauty is the driving force behind Grande Cosmetics' CEO and founder Alicia Grande. 72 Product of the Month Formulated for sensitive skin, First Aid Beauty comes to the rescue to deliver long-lasting, clinically proven results. 38 Beauty Store Business (ISSN 1098-0660), October 2017 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $45 usd; other international $55 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159.