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18 October 2017 | beautystorebusiness.com Staff members can then query them on what they're looking for or how they're feeling, recommend the right blends or ingredients, and alchemize or customize something just for them. "Once they know what they need, they can replenish their supply, and the most rewarding part of our job is hear- ing how these ingredients changed their lives or how they really felt a differ- ence," Ashmun says. "Everyone comes in for a different reason—fertility, fatigue or major medical problems—but once they've tried it, they quickly adopt." And, as a growing brand, the word continues to spread in impressive fash- ion. Moon Juice counts 140,000+ highly engaged followers on Instagram alone, while vocal celebrity followers include Karlie Kloss and Gwyneth Paltrow (who has featured Bacon on her own lifestyle site, Goop). Features have also cropped up in a who's who of top consumer publications: W Magazine, The New York Times, Vanity Fair, InStyle and Vogue, to name a few. The response, it seems, is matched only by the fervent Moon Juice team itself. "Everyone here is very passionate and super engaged. We all believe in Moon Juice," Ashmun enthuses. "We're tapping into the zeitgeist, as consumers know that beauty comes from the inside out, and the definition of wellness has expanded so much. We're also much smarter today about preventative care and how what we ingest impacts our quality of life ... As modern living gets more and more intense, adaptogens help your body adapt to, and cope with, those stresses." ■ Tracy Morin is a freelance writer and editor based in Oxford, MS. Get Connected! @moonjuiceshop @moonjuiceshop moonjuice.com @moonjuiceshop WHAT ARE ADAPTOGENS? Manage stress with these compounds that have a powerful effect on the mind, body and soul. Moon Juice relies on the power of adaptogens, but what are they? The company explains that adaptogens are plants, mushrooms and minerals that have traditionally been used to help the body manage stress—mental, physical or emotional—while "working to restore balance in the adrenal, endocrine, nervous and immune systems, reducing the impacts of stress (aging, exhaustion, anxiety) on the body, [and aiding] beauty and con- sciousness from the inside out." Elizabeth Ashmun, president of the Los Angeles-based company, adds that they're becoming more mainstream in the wellness space. Long used in Eastern medicine, now even Western doctors are recommending them to clients to help the body's ability to cope with anxiety, fight fatigue and offset the challenges of modern life. "Adaptogens help people deal with stress, both at the internal cellular level and from external stressors," Ashmun says. "They provide an immediate benefit to improve the health of the adrenal system, which relates to balancing and managing your body's hormonal response to stress." Visit demertbrands.com or call 1.813.903.0434 & WIG Weave ® PROTECT YOUR INVESTMENT Expert care and styling for natural or synthetic wigs, weaves & extensions.