Beauty Store Business

SEP 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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72 September 2017 | Harnessing the power of plant-derived ingredients from the rainforest, Rahua makes an ancient beauty secret accessible to all. Product of the Month RAHUA I n the 1990s, women of the indigenous Quechua- Shuar tribe revealed an ancient beauty secret with origins in the Amazon rainforest: rahua oil. For centuries, Amazonian women have used this oil to nourish and restore hair and give skin a lasting glow. When renowned hairstylist and conservation activist Fabian Lliguin got wind of this news, he wanted to see if rahua oil would give his clients the same results, too. The outcome of this undertaking is his body and hair- care line Rahua, formulated mainly from rahua, palo santo, morete and sacha inchi oils, as well as 100-percent plant-derived organic ingredients. What's more, the products are vegan, support indigenous economies and are symbiotic—cultivated and sustainably harvested from virgin forests in the Amazon, the way it has been done by local tribes for centuries. Enchanted Island Salt Spray Inspired by the salty mist secreted from the waves of the Galapagos Island, this hair styling spray will help your customers create textured, tousled, beachy waves. Infused with natural pink sea salt, its intoxicating scent has notes of guayaba, hibiscus and passion fruit. Each purchase also supports The Pink Flamingos Project. Suggested retail price: $32 Body Amazon Oil Give any skin type the nourishing hydration it craves with this lightweight yet potent, quick-absorbing body oil that will enhance and even out skin tone. Contains sacha inchi oil, rich in omega-3 lipids and antioxidants, and rahua and morete oils. SRP: $57 Elixir Daily Hair Drops Derived from 100-percent Amazonian and symbiotic rahua, this elixir is infused with the sweet scents of gardenia and earthy palo santo oil. A daily restorative treatment for the hair and scalp, this oil is chock-full of omega-9 nutrients to strengthen damaged hair and purify follicles. SRP: $105 Color Full Shampoo To help preserve and maintain color-treated and high- lighted hair, this shampoo is formulated with rahua oil to preserve strands, morete oil to protect against environmental aggressors and flaxseed oil—along with gardenia and lavender essences. SRP: $38 Color Full Conditioner The perfect companion to the Color Full Shampoo, this conditioner further helps maintain vibrancy in color- treated hair with ingredients like nourishing rahua oil, morete oil (rich in fatty acids and carotenoids), Amazonian clay (especially beneficial for blonde and brunette hair) and gardenia enfleurage for a light fragrance. SRP: $40 Omega 9 Hair Mask A weekly treatment that will work wonders on damaged, dull hair, this mask penetrates deep into hair shafts to transform strands—from root to tip. Fortified with rahua oil, sunflower seed oil to add shine and soften hair, quinoa to revitalize tresses and retain moisture, and lavender and eucalyptus for a relaxing aromatherapy experience. SRP: $58 Voluminous Dry Shampoo A multipurpose dry shampoo that will cleanse, add volume and style hair in a jiffy, this dry shampoo is for those on the go. It makes styling hair effortless—eliminating the need for water or environmentally harmful aerosols. Organic, food-grade cassava starch and cosmetic clay absorb oil, while star anise, known for its antiseptic properties, creates a delicate aroma. SRP: $32 ■ Jason Bennett Get Connected! @rahuabeauty @rahuabeauty @rahuabeauty

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