Beauty Store Business

SEP 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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50 September 2017 | FHI Brands From FHI Brands comes the new EPS Global Universal Digital Ceramic Hair Dryer, which features a lightweight AC motor and far infrared heat. With a black diamond ceramic coating, it dries hair up to 50-percent faster while getting rid of frizz, reducing static and adding shine. SRP: $230, Izutech The Izutech BTX450 Flat Iron from Izutech's line of fashion flat irons features self-aligning and floating tourmaline ceramic plates, an adjustable temperature dial and a color coat that protects the plate. It heats up to 450°F, offers dual voltage and is available in five colors. SRP: $29.95 (each), Bio Ionic The insulated ceramic plates of Bio Ionic's Style Shaper Pro Styling Iron 1" are infused with natural volcanic minerals to condition hair and add shine. BioCeramic heaters ensure constant, even heat. It also has an ergonomic handle and nine-foot swivel cord. SRP: $119 (salon price), HauteHouse The SEDU Revolution compact dryer is handmade in France and designed to achieve both sleek and textured/tousled styles. It reduces frizz and static by 90 percent and cuts drying time by 70 percent. SRP: $220, Hairdo The 22" 4-pc Straight Fineline Extension Kit from Hairdo is ideal for your customers with fine hair. They'll be able to attain length and volume with these lightweight, comfortable synthetic extensions; available in 13 salon-inspired shades. SRP: $89, TurboPower The NanoSilk curling iron creates smooth, hydrated curls using a 1.1-inch nano-silk barrel and advanced ceramic heating. It features an extra-long cool tip, a digital color changing display, adjustable temperature from 265°F to 430°F and auto shut-off after 60 minutes. SRP: $69, Epilady The Epilady Cosmos will revolution- ize hair removal. Equipped with a full-size epilation head that produces over 70,000 tweezes per minute with four massage discs for comfort, it removes even short hairs, leaving smooth skin for four to six weeks. For dry use only on arms, legs, face, underarms and bikini area. SRP: $89.99, Panasonic The Panasonic ER-GP80-K Professional Hair Clipper & Trimmer features unique x-taper blades, six cutting lengths and three dual-sided comb attachments. The 10,000 CPM motor uses constant control to detect density to cut through thick hairs. SRP: $249.99, WAHL The lightweight, quiet and ergonomic WAHL Beret trimmer includes an automatic recharge stand, recharging transformer, four trimming guides, oil, a cleaning brush and styling comb. It holds power for two hours and can be charged between or during haircuts. SRP: $72, Cover Your Gray The Cover Your Gray Men's Touch-Up Brush-In is the original, best-selling brush-in color that helps men easily target specific areas of their hair. It's available in four shades, and the brush-wand applicator is excellent for travel. SRP: $12 (each), Manic Panic Your customers can preserve their semi- permanent color and save time by skipping hair washes with Manic Panic's Hair Freshener powder dry shampoo. The lightweight formula has a sweet scent and absorbs oil between washes for a fresh feel and clean look. SRP: $9.99, Godefroy The Godefroy Silver Fox is for your mature customers who want to bring more shine and brightness to their gray, dull facial hair. Customers can simply take some of the non-greasy serum and massage it into the beard each morning for a conditioned, shinier look. SRP: $14.95,

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