4 September 2017
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On the Cover
Michael Napolitano, owner,
president and CEO of HairUWear.
Photography by Jason Bennett.
Art direction by Michael Block.
FEATURES
18 Warehouse Shopping 101
Follow these 7 simple steps to fi nd the right fulfi llment partner.
32 Ready to Wear
HairUWear tackled an undeveloped niche, changed the haircare landscape
and struck skyrocketing success—while maintaining its family-owned values
for nearly 50 years.
42 Insta-Results
Crack the Instagram code with our best marketing tips for this top
social-media platform.
58 It's the Most Profitable Time of the Year
Prepare for the holiday shopping season using these 9 strategies to
maximize revenue.
IN THIS ISSUE
6 Editor's Note
8 News
12 Cosmoprof on Camera
66 Calendar
70 Ad Index
42
CONTENTS
September 2017 Vol. 23 No. 9
46
MERCHANDISE
22 Pampered Hands and Feet
More than any other part of the body, hands and feet take a beating.
Help your customers revitalize them with these outstanding products.
46 Show Stoppers!
New Products from Cosmoprof NA 2017
DEPARTMENTS
16 Focus On: Fall Nail Colors
Autumn's sumptuous polishes combine rich tones, chic neutrals and
just the right amount of bling.
72 Product of the Month
Harnessing the power of plant-derived ingredients from the rainforest,
Rahua made an ancient beauty secret accessible to all.
22
Beauty Store Business (ISSN 1098-0660), September 2017
Published monthly by Creative Age Communications, Inc.,
7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions:
US $24 per year; Canada $60 usd; other international $80 usd.
Periodicals postage paid at Van Nuys, CA, and additional
mailing offices. POSTMASTER Send all UAA to CFS; non-postal
and military facilities: send address corrections to Beauty
Store Business, P.O. Box 1072, Skokie, IL 60076-8072.