Beauty Store Business

SEP 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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30 September 2017 | beautystorebusiness.com China Glaze The Gotta Go Top Coat from China Glaze provides high-shine manicures in less time. When applied to just-polished nails, the result is a glossy finish in minutes, which serves as a protective seal so that colors stay truer and last longer. Also available in a 16-ounce refillable size for professionals. SRP: $9.99, chinaglaze.com ibd The Jewel Collection professional file pack from ibd includes two of each of the following types of files: the Ruby File for sidewall filing and shaping, the Emerald File for a smooth finish, the Sap- phire File for blending of tips and contouring cuticles and the Diamond Buffer for adding shine to acrylic or gel nails. SRP: $9.60, ibdbeauty.com EzFlow The soak-off formula of the TruGel No-Cleanse Top Coat by EzFlow provides a mirror-like glossy gel finish without leaving a tacky residue. Just apply a thin coat over any gel polish, and cure it for 60 seconds under LED or two minutes under UV light. For sealing nail art designs, a heavier coat can be applied. SRP: $13.95, ezflow.com Seche The luxuriously thick formula and mirror-like shine of Seche's Vive Instant Gel Effect Top Coat mimics the look of an expensive gel manicure—without the need for LED or UV lamps. Easily applied over a favorite lacquer, the unique formula dries to the touch in minutes and is simple to remove with acetone or non-acetone polish removers. SRP: $9.99, seche.com LeChat The Perfect Match Exposed Collection from LeChat features six soft Dare to Wear nail lacquer shades: Innocence (ivory cream), Laced Up (blush cream), Babydoll (dusty rose cream), Nude Affair (beige cream), Honeybuns (golden honey cream) and Cocoa Kisses (deep hazel chai); pair them with the Perfect Match UV/LED Cured Soak Off Gel Polish, which won't chip or smudge. SRP: $16.67 (Perfect Match) and $3.25 (Dare to Wear), lechatnails.com ProLinc The ProLinc Callus Eliminator prepares calluses for removal in just three to five minutes, leaving calluses to be filed away to reveal smooth, soft skin. It's available in 1-ounce, 4-ounce, 18-ounce, 34-ounce and 1-gallon sizes. SRP: $10.95, prolinc.com SuperNail SuperNail's best-selling Pure Acetone is a multifunctional formula that removes nail polish, acrylics, nail wraps and more. It's available in 4-ounce, 8-ounce, 16-ounce and 32-ounce sizes as well as gallon bottles. SRP: $5.99 (8 oz.), supernail.com ■ Tweezerman Tweezerman's Cobalt Stainless Cuticle Nipper Full Jaw features ultra-sharp, hand-finished tips and smooth double-spring action to deliver the ultimate in precision and performance. SRP: $53, tweezermanprofessional.com Dermelect Cosmeceuticals The Rejuvenail Fortifying Nail & Cuticle Treatment from Dermelect Cosmeceuticals delivers a keratin protein peptide to the nail bed, encouraging stubborn nails to grow while improving their resistance to chipping and splitting. It also hydrates and strengthens nails and relieves painful cuticles for increased integrity, cohesion, flexibility and moisture. SRP: $16, dermelect.com

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