22 September 2017
|
beautystorebusiness.com
ValuaVitaly,
gettyimages.com
More than any other part of the body,
hands and feet take a beating. Help
your customers revitalize them with
these outstanding products.
hether your customers need pampering or destressing, stocking the
right assortment of products for hands and feet will do the trick.
Today's pickings for your store are endless, as nail and skincare
brands make it their mission to continually infuse more innovation, variety
and indulgence into these categories.
Once you've put the products on your shelves, getting them into
customers' hands and out the door is key. Try letting your customers
experience those products vicariously by showing them a visual of what
they've got to look forward to when they get their items home. After all,
not all products (such as foot baths) are easily sampled.
"A retailer should set up a continuous loop video, strategically placed in
the store to grab the attention of the customer," says Alan M. Schechter, vice
president of sales and marketing for Gordon Brush, maker of The FootMate
System. "The video should explain the features and benefits of the product,
and the before and after effects from using it."
You should also educate customers about your store's inventory. Today's
shoppers want to know what ingredients are used—or not used—to make
the products they buy. They love learning about a brand's history, mission and
founders as well. Draw them in with interesting facts about the brand, along
with information. "Header signs with brand imagery work great with
educational cards placed in each row (if possible)," says Evan McCaffery,
national account manager for Tweezerman. "If space is an issue, educational
signs do a great job of communicating key benefits, features of products,
brand awards, etc., without taking space away from the product."