Beauty Store Business

SEP 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

Issue link:

Contents of this Issue


Page 23 of 75

22 September 2017 | ValuaVitaly, More than any other part of the body, hands and feet take a beating. Help your customers revitalize them with these outstanding products. hether your customers need pampering or destressing, stocking the right assortment of products for hands and feet will do the trick. Today's pickings for your store are endless, as nail and skincare brands make it their mission to continually infuse more innovation, variety and indulgence into these categories. Once you've put the products on your shelves, getting them into customers' hands and out the door is key. Try letting your customers experience those products vicariously by showing them a visual of what they've got to look forward to when they get their items home. After all, not all products (such as foot baths) are easily sampled. "A retailer should set up a continuous loop video, strategically placed in the store to grab the attention of the customer," says Alan M. Schechter, vice president of sales and marketing for Gordon Brush, maker of The FootMate System. "The video should explain the features and benefits of the product, and the before and after effects from using it." You should also educate customers about your store's inventory. Today's shoppers want to know what ingredients are used—or not used—to make the products they buy. They love learning about a brand's history, mission and founders as well. Draw them in with interesting facts about the brand, along with information. "Header signs with brand imagery work great with educational cards placed in each row (if possible)," says Evan McCaffery, national account manager for Tweezerman. "If space is an issue, educational signs do a great job of communicating key benefits, features of products, brand awards, etc., without taking space away from the product."

Articles in this issue

Links on this page

Archives of this issue

view archives of Beauty Store Business - SEP 2017