Beauty Store Business

SEP 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 18 of 75 | September 2017 17 ibd The ibd Love, Lola collection aims to capture the exotic allure of an adventurous life. Eight shades offer a range of crème, glitter and shimmer fi nishes. Mu-Cha-Cha-Cha (romantic red), Playing with Fuego (glistening gold) and Blue Me a Beso (vibrant blue), pictured above. SRP: $4.50 (lacquer) and $13.95 (gel), ib d Th e c ca pt u ad ve a ra fi ni sh Playing wi th F (v ibrant blu e) an d $13. 95 u ty st or LeChat Celebrating women is the Modern Muse behind LeChat's fall collection. Available in both gel and lacquer options, there are six Perfect Match shades. Felicity (carrot orange), Athena (burgundy) and Olivia (olive green), pictured right. SRP: $3.25 (lacquer) and $16.67 (gel; salon prices), EzFlow The EzFlow TruGel Urban Society kit bundles six deeply pigmented, industrially chic hues with a bonus glitter topcoat. Concrete Culture (slate gray crème), Minimalista (white-washed peach crème) and Fault Line (deep tan with matte glitter), pictured left. SRP: $13.95 (each; salon price), ezfl Mavala USA The Mystic Collection from Mavala USA presents a variety of luxurious shades for fall. Cedar Green Mosaic Blue, Black Cherry, and Burgundy, pictured right. SRP: $8 (each), ■ OmegaLabs USA OmegaLabs USA's Nail Art Striper comes in 40 DBP-, toluene- and formaldehyde-free colors, each with a fi ne brush striper for nail art. Peek-A-Boo, Happy Dayz and Temptation, pictured below, clockwise from left. SRP: $5 (each), M LCN The LCN Midnight Rendezvous collection offers six seductive shades for autumn. Love Berry (blackberry cream), Velvet Petrol (deep green cream), and Satiny Shimmer (champagne pearl), pictured right. SRP: $3.75 (8 ml) and $5.25 (16 ml),

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