Beauty Store Business

AUG 2017

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88 August 2017 | beautystorebusiness.com 4 Argan Oil Benefits: Repairs and Hydrates Argan oil is also dubbed Moroccan oil, for good reason, as this powerful emollient hails from the nut of the argan tree native to Morocco. Ancient Phoenicians relied on it as a wound-healer and beauty-enhancer back in 600 B.C. These days, it's the ideal tonic for over-processed manes, due to its abundance of vitamins A, C and E, antioxidants and omega-6 fatty acids, which boost cell production. Argan oil's structural composition further makes it ideal for fighting damage. "It has small molecules that can penetrate cuticles and enter the cortex, which I like to call the bone marrow of hair," says Ruben DaVaz, national education director for La-Brasiliana. "Healing thus happens from the inside, transforming rough fibers into lusciously hydrated locks." 6 Honey Benefits: Aids Sensitive, Dry Scalps There's nothing funny about honey. "The serum is a serious hair-conditioning agent," Mithavayani says. "Use it topically to seal in hydration, reduce breakage and achieve buttery-soft tresses." A 2001 study published in the European Journal of Medical Research further lauds its therapeutic abilities: Because of honey's natural antibacterial and antifungal characteristics, it's been proven to nix dandruff and improve conditions like itchy psoriasis and seborrheic dermatitis, which are linked to hair loss. Rich in argan oil, shea butter and reparative proteins, Moroccanoil's Restorative Hair Mask repairs elasticity and strength in damaged locks. SRP: $48 (8.5 oz.), moroccanoil.com SEE IT TO BELIEVE IT: 5 Shea Butter Benefits: Protects and Smoothens Butters form a nourishing barrier around the surface of strands, reducing moisture loss and lessening the impact of chemical processing, hot-tool damage and other harsh treatments. Extracted from the African Vitellaria paradoxa, more commonly known as the shea tree, this salve works especially well on curls, since tighter hair makes it tougher for water to travel the full hair-shaft length. High doses of carotene and vitamin E lend shea butter the power to turn stressed tresses into silky manes, while anti-inflammatory properties protect against sun damage. For bouncy curls without pesky flyaways or frizz, grab SheaMoisture's Raw Shea Butter Reconstructive Finishing Elixir that also repairs and strengthens even the most damaged of strands. SRP: $10.99, sheamoisture.com SEE IT TO BELIEVE IT: The Royal Honey & Kalahari Desert Melon Repair + Protect Leave-In Conditioner from Not Your Mother's softens, detangles, repairs and protects damaged tresses, while adding moisture and luster for luscious locks. SRP: $9, nymbrands.com SEE IT TO BELIEVE IT: From Top Left: luisapuccini, aaboikis

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