Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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6 August 2017 | beautystorebusiness.com See the latest enewsletter products See the latest BSB Instagram posts Read the latest BSB tweets Read the latest BSB Facebook posts On the Cover Carlotta Jacobson, president of Cosmetic Executive Women. Photography by Juergen Frank. Photo editing by Michael Block. FEATURES 16 Relationships That Boost Business Follow these fi ve top practices when partnering with manufacturers reps to set your store up for success. 22 Secrets of Korean Skin Care Exotic, unusual and effective—13 traditional Korean-beauty skincare ingredients to know, plus products to consider for your store. 38 Mask Magic A beauty phenomenon, sheet masks are everywhere. Discover the best ones to cover all your customers' needs. 50 Beautiful Form & Function For more than 10 years, CROC has been merging design and purpose to bring revolutionary hair tools to the market. 58 Empowering Women in Beauty Carlotta Jacobson, president of Cosmetic Executive Women, refl ects on her career accomplishments and a lifetime of contributions to the beauty industry. 64 Save Energy, Save Money 10 energy-saving tips to increase your bottom line. 78 Dare to be Different A brand that's as outspoken and bold as its colors, Urban Decay has been shaking up the industry for two decades. 84 Natural Selection 12 top problem-solving haircare ingredients. Beauty store and salon owners, take note. 94 8 Tips for Managing Your Cash Flow Run your business with more ease and profi tability by following these simple suggestions. IN THIS ISSUE 8 Editor's Note 10 News 100 New Products 114 Calendar 118 Ad Index 38 CONTENTS August 2017 Vol. 23 No. 8 50 MERCHANDISE 28 Shape Shifting For chiseled cheekbones and more defi ned features, these contour kits take the cake. 46 Focus On: Captivating Scents These multifunctional fragrances excite and envelop the senses. 72 Hair Flair These hair accessories combine fashion and function to suit every style. COLUMNS 104 Skincare Spotlight Learn the science behind top antiaging ingredients to recommend the best solutions for your customers. DEPARTMENTS 108 Executive Spotlight Vera Mona's owner and CEO shares how she grew her business from a garage-based startup to an Instagram sensation. 120 Product of the Month Clean, effective and designed for every skin type, gender, age and ethnicity—this skincare line delivers results for your diverse customers. 84 Beauty Store Business (ISSN 1098-0660), August 2017 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072.

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