Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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66 August 2017 | IT'S EASIER THAN YOU THINK For the average beauty store, it's not required that you become a scientist or engineer to start cutting down your energy consumption. In fact, it's actu- ally quite simple. Many of the energy- reduction tips you'll read here are ideas that you've probably heard before. To get cost-saving results, you simply need to apply them consistently. Monica Tierney, founder of Sus- tainable Beauty Network, says, "Most businesses believe in a green mission, but they don't want to make a huge investment. Fortunately, there are lots of simple practices that can be incorpo- rated in small increments, and over time, they add up." Energy use falls into four main areas: lighting, heating and air conditioning, water heating and electrical equipment. How energy consumption breaks down for beauty stores varies widely, depend- ing on your geographical location, the type and age of your building, and the equipment you currently have installed. As a rough average, the typical beauty store uses about 50 percent of its energy on lighting, 40 percent on heating and air conditioning, and the remaining 10 percent on electrical equipment. Lush is a cosmetics manufacturing company with over 700 retail stores. The sustainability officer at Lush, Katrina Shum, advises beauty stores and salons to prioritize. Shum says, "Look for your biggest opportunities to save energy (and money). Lighting upgrades to LEDs and improving the efficiency of HVAC systems are a couple of quick wins we looked at when we first started." Of the company's findings, she says, "For our retail shops, we did energy assessments and found HVAC and light- ing to be the two areas that are the biggest drivers of energy consumption. We are now taking a targeted approach to get the biggest bang for our buck in reducing our overall energy use." For the typical beauty store and salon owner, the path to greater efficiency is easy to find. Follow the money. DO YOUR RESEARCH Before you do anything else, find out how much you have been paying every month for the energy your beauty store consumes. That includes electricity, gas and water. You'll need to go back through your bills and put together an energy-use spreadsheet of the last three years of payments to find the average monthly payment for each month. Shum is emphatic on this point. "You can't manage what you don't measure," she says. "Our first step was to under- stand how much energy our shops con- sume. However, where you are paying utilities, you can easily pull monthly electricity consumption data." The goal is to compile at least three complete years of information from your billing history. If you start today, go back to January so that you'll have three full years of monthly averages from 2014 to 2016, and one partial year. Make three grids in your spreadsheet for electricity, gas and water. Across the top row of each grid enter the months from January to December. And down the left side add labels for 2014 down to 2017. The last column of your spreadsheet will contain the totals for each year, and below the bottom row of data you will put the averages for each monthly column. Once you've gotten your spreadsheet created, you'll want to update it each month so you can see how you are faring in your energy-reduction efforts. It may take you a couple of hours to create your energy-use spreadsheet, but LONG-TERM GOALS Once you have the basics in place, there's always more you can do to reduce your energy consumption. Nori's Eco Salon founder, Roya Adjory, says, "For 14 years we have been a green salon. When we moved to our current location we had the opportunity to start all over again, so we created a double door and that's where our journey really started by bringing in materials that were all about energy savings." Keep these tips in mind when you are considering remodeling or upgrading your beauty store, or moving to a new location. A Caulk and weatherstrip drafty doors and windows. A Consider replacing older air conditioning units. They can be costing you more money to operate than they should. A Painting the outside walls white and the roof a reflective coating will lower cooling costs. A If you have a flat roof, installing skylights will lower lighting costs and add natural light. A Adding insulation can greatly reduce heating and air conditioning costs. A Find out if adding solar panels is a practical option in your building. A Check out spectrally reflective window glazing. It reflects heat from the sun while still maintaining visibility from the outside and allowing ample outside light to enter. A Contact an energy consultant in your area for an energy audit and recommendations on what additional actions would be cost effective for your beauty store or salon. "Fortunately, there are lots of simple practices that can be incorporated in small increments, and over time, they add up." —Monica Tierney, Sustainable Beauty Network, founder Nori's Eco Salon is the fi rst green-certifi ed hair salon to receive the Climate Leader Award. Courtesy of NoriÕs Eco Salon

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