Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 65 of 123

S a v e E n e r g y , S a v e M o n e y 64 August 2017 | VladimirFLoyd, 10 energy- saving tips to increase your bottom line. By Brad Wilhelmsen B eauty store and salon owners are always on the lookout for ways to lower their overhead. The problem is, how do you reduce expenses without losing revenue? For example, cutting back on your marketing budget could hurt sales. However, one surefire way to painlessly reduce expenses is by cut- ting your energy bills. It's a complete win. There is no downside, and the money you save goes directly to the bottom line. The financial rewards can be significant. The U.S. Environmental Protection Agency (EPA) has identified energy savings potential up to 41 percent for typical retail stores. So if you haven't started an energy-saving program for your operation, it's time to get going. Roya Adjory, founder of Nori's Eco Salon, is a long-time leader in the green revolution. Nori's Eco Salon is a winner of the Climate Leader award from Cool California, a depart- ment of the California EPA Air Resources Board. Adjory is a persuasive advocate of the benefits of green business practices. She says, "I am always happy to share information with anyone interested, especially other small beauty stores and hair salon businesses like ours that have nothing to lose, and can gain in every way by going green." Save Energy, Save Money

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