Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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50 August 2017 | beautystorebusiness.com Courtesy of Croc For more than 10 years, CROC has been merging design and purpose to bring revolutionary hair tools to the market. By Rebekah Wahlberg ae J. Park founded CROC in 2005, and in some respects, his is a story of the American dream at its best. Park is an immigrant from South Korea; he moved to the U.S. about 30 years ago, and has been involved in the beauty industry for the past 20. He started CROC—and its research-focused counterpart, Turbo Ion—because he recognized that the industry lacked the means to create products that were ergonomically designed and focused on the hairstylist's convenience. Since then, CROC set itself up as an industry standard for professional-grade, innovative hair styling tools that are smart, sexy and easy to use. Let's take a look at how it all began.

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