Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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36 August 2017 | beautystorebusiness.com TOOLS FM Brush Co. The Blush Contour round size 12 brush from Beauty Strokes NYC by FM Brush features a patented shape that makes blending blush, contour or bronzer easy, with minimal effort. With a sleek, all-black look, this vegan brush is a must-have. SRP: $16.95, beautystrokes.com Royal & Langnickel The MODA Quick Contour brush from Royal Brush features an innovative design with a groove in the middle that allows for highlight and contouring—at the same time. Vividly colored and vegan with a water-resistant acrylic handle coated for durability, this brush is bold so your customers can look beautiful. SRP: $7.99, royalbrush.com CALA Products Slightly curved and angled, the CALA Rose Bliss Collection PRO Contour Brush from CALA Products performs as well is it looks. It's ideal for applying either cream or powder along the cheeks and jawline. SRP: $6.49, calaproduct.com GOT IT COVERED Set the stage for greatness using a high-performance primer, concealer and foundation prior to contouring. Primer: With the Benefit Cosmetics the POREfessional Face Primer, your customers can minimize the appear- ance of their pores and fine lines, which will create a smooth finish before applying makeup. Enriched with vitamin E to protect the skin from free radicals, the oil-free formula looks great on all skin tones. SRP: $31, benefitcosmetics.com ■ "What many people don't know is that the art of contouring has been around for many decades, so I definitely think it's a trend that's here to stay." Base Coat: Unlike waterproof regular foundations, the two-in-one Vanish Seamless Finish Foundation Stick from Hourglass Cosmetics feels as light as a liquid but offers the full coverage of a concealer for 12 hours. A little of this highly pigmented formula goes a long way. Available in 26 shades to match any skin tone (shown in Warm Ivory). SRP: $46, hourglasscosmetics.com Concealer: The Bye Bye Under Eye Illumination Anti-Aging Concealer by It Cosmetics is a full-coverage, antiaging, waterproof and highly pigmented concealer that doesn't crack or crease. It includes skin-loving ingredients like hydrolyzed collagen, peptides and vitamins, giving a youthful glow as it hides imperfections. Available in six shades. SRP: $24, itcosmetics.com c k el B ru sh in t he g— at w ith a a bi lity, n loo k h .com m ne .

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