Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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34 August 2017 | STICKS TOOLS Black Up Cosmetics The dual-ended Contouring Sticks from Black Up Cosmetics provide customers with two products in one handy tool. The buildable cream formula leaves a powdery finish that can be blended with fingers, a sponge or brush. The result is a chiseled face unlike ever before; available in six varieties. SRP: $42 (each), NYX Cosmetics It's no wonder where the NYX Wonder Stick gets its name. Combining a brilliant highlight shade with a defining contour color, this magical stick comes in six color combinations to match any skin tone. Creamy and blendable, it's an ideal tool for beginners and pros alike. SRP: $12 (each), Smashbox Contouring, bronzing and highlighting are made easy with Smashbox's Step-by-Step Contour Sticks. The three sticks are easy to apply and blend out to define your customers' bone structure. A pencil sharpener is also included. SRP: $45, Milani Cosmetics The Contour & Highlight Cream & Liquid Duos from Milani Cosmetics each contain a blendable, matte, cream contouring shade and a liquid-illuminating shade that can create a range of looks—from glamorous to natural. Available in five varieties ranging from Fair/Light to Deep/Dark. SRP: $11 (each), Palladio Beauty THE DEFINER Contour + Highlight Crayon from Palladio is a jumbo crayon for defining and refining your customers' face. For a sculpted nose and chis- eled cheekbones and jawlines, it just takes two simple steps with this universal combination. SRP: $12, Kevyn Aucoin With The Liquid Contour Wand from Kevyn Aucoin, contouring is as easy as twisting a pen. Inside each wand is a serum-like, lightweight contouring cream that flows evenly out of the applicator and provides medium coverage. Just twist, glide and blend to a flawless finish. SRP: $48, Besame Cosmetics Your customers can celebrate 1930s Hollywood glamour with the Besame Cosmetics Short Hair Contour Brush, designed with luxury in mind. Use it to easily blend out powders and creams. Made from soft faux hair and cruelty free. SRP: $48, Mehron For a flawless finish that looks airbrushed, get Mehron's Face Smoothie magic sponge. For foolproof application of cream and liquid products, its curvature and soft texture allows the sponge to fit the contours of the face to make blending easy and effortless. SRP: $12.50 (each),

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