Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 33 of 123

32 August 2017 | CREAMS Bodyography The Silk Cream Foundation 8 Well Palette features a mix of light, blendable shades, ranging from alabaster to ebony, that are perfect for contouring. Their creamy formula contains nourishing hyaluronic acid, African rooibos tea and vitamins A and E, and can create sculpted cheekbones and softer jawlines in no time. SRP: $58, Cover FX Available in six varieties, each Contour Kit from Cover FX includes four creamy shades that do it all: a highlighting shade to enhance, an illuminating shade for glow, a contouring shade to define the cheekbones and jawline, and a deep contouring shade for a darker look. SRP: $48, LORAC Featuring 12 ultra-creamy, easily blendable shades, the LORAC PRO Conceal/Contour Palette lets users customize their colors by blending shades to conceal, contour, color correct and highlight. The included brush is also easy to clean between uses. SRP: $45, Pink Pewter The Contourversy cream contour palette from Pink Pewter features eight mixable neutral shades that are removable and refillable, housed in a UV-coated acrylic case with mirror. Vegan and cruelty free, the colors were formulated with coffee bean and coconut oil extracts for antiaging and reparative effects that don't sacrifice color payoff. SRP: $27.99, Morphe Morphe's 20Con Palette features 20 cream-based shades for all your customers' contouring, concealing, highlighting and color-correcting needs. Eliminate under-eye circles, conceal blemishes and cover up redness with this versatile, comprehensive palette. SRP: $16.99, "... Invest in great cream contouring products in palette or stick form."

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