Beauty Store Business

AUG 2017

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26 August 2017 | beautystorebusiness.com Truffle Luxurious, skin-lifting truffle oil contains superoxide dismutase, an enzyme and anitoxidant that helps isolate free radical damage to the skin. When applied onto your customers' necks, lips and wrinkles, skin will be left firmer, smoother and more youthful-looking. Ginseng A centuries-old ingredient, ginseng is used in many Korean cosmetics due to its multi- tude of medicinal, skin-perfecting powers. When taken orally, it boosts brainpower and energizes the body. When applied topically, its potent antioxidant concen- tration neutralizes free radicals. Its phyto- nutrients repair and regenerate skin on a molecular level. The result is revitalized and refreshed skin with a firmer texture. Snail Korean beauty wouldn't be K-beauty without mentioning the medicinal ingre- dient snail filtrate (otherwise known as snail mucin, snail secrete or collectively referenced as "snail slime"). There are spas all over Asia, most notably Thai- land, that cultivate snails specifically for salon skin services. One of the single most ubiquitous ingredients per- vading K-beauty products, snail secrete delivers a host of benefits. Loaded with a natural dose of skin-brightening and buffing glycolic acid, face-firming elastin, plumping peptides, hydrating hyaluronic acid, nourishing proteins and enzymes, this wrinkle-ridding power- house will give your customers added bang for their buck. A natural anti-inflammatory, snail secrete helps rid the skin of blemishes, too. The comfortable, lightweight formula effortlessly glides over the skin's surface, instantly melting into skin without feeling greasy or heavy, making it a great makeup primer. While combating flare-ups and reducing redness, this ingredient also helps diminish scarring and unsightly spot- ting. For antiaging effects, your customers will want to add this to their regimens' growing repertoire, as it's the ultimate, time-tested way to combat wrinkles and reduce age spots and hyperpigmentation. Snail secrete contains collagen-producing peptides for plumper skin, while provid- ing all-day hydration that doesn't leave a sticky residue. Overall, it's a multipurpose must-try for any beauty guru who wants to take their skin game to the next level. Charcoal A natural detoxifier, activated charcoal clears pores of day-to-day debris, including dirt, oil, makeup, pollution and impuri- ties. Used by hospitals for decades to treat alcohol and substance poisoning (due to its magnetizing ability to absorb toxins from the stomach before they hit the bloodstream), K-beauty experts real- ized that it could also detox skin as well. Hence, the same premise applies. Activated charcoal attracts and absorbs dirt from pores—and then eliminates them once rinsed away. Because of its complexion-clearing properties, it's often the superstar ingredient in many masks, sheet masks, sponges and cleansers. And because of its detox benefits, you may see it in cold-pressed juices, toothpastes and toothbrushes, too! Green Tea The inimitable green tea extract transcends K-beauty, as it's a popular, celebrated ingredient in American- and European- made beauty products as well. Derived from the virile leaves of the Camellia sinensis, green tea extract is naturally rich in antioxidants and flavonoids that protect the skin from free radicals. The rejuvenating properties of green tea have long been shown to reverse the signs of aging and photoaging dam- age due to overexposure to UV rays. Plus, this skin-saver has antibacterial and anti-irritant effects when ingested, which can help your customers win the battle against blemishes and breakouts. The tannins in green tea are astringent rich, which helps minimize pores and reduces the production of pore-clogging sebum. Because of its raw, unprocessed caffeine content, when used in an enriched eye cream or serum, it will help combat under-eye bags. ■ Nikki Gratson is a Los Angeles-based beauty writer and blogger with a passion for all things skin care. K-BEAUTY BFFS Line your shelves with products that contain these important ingredients and provide skin-perfecting results. Helpful Hydration: To improve fine lines, scarring and blemishes, the best-selling All-In-One Snail Repair Cream from Mizon is formulated with 92-percent snail extract that is ideal for hydrating oily, combination or acne-prone skin. SRP: $38, peachandlily.com Cactus Cooler: The Hydrating Cactus Mask from MyChelle Dermaceuticals utilizes a prickly pear cactus stem extract that's rich in amino acids, flavones, vitamins and antioxidants to moisturize, soothe and defend against environmental stressors. SRP: $18, mychelle.com Shine Bright: Gentle enough to use two times a day, the exfoliating Classic Rice Enzyme Po der from Tatcha contains crushed pearl and is rich in antioxidants, minerals and proteins to prevent damage, condition and nourish skin. SRP: $65, tatcha.com ns st o ce crushed erals and n m Double Duty: The post-cleansing Yuza Double Lotion from Erborian boasts a slew of supercharged antioxidants to refresh, revitalize and invigorate the skin while igniting the senses. It's like applying a moisturizer and hydrating serum in one effortless swipe. SRP: $36, usa.erborian.com Better Beauty Sleep: Another K-beauty innovation that took the industry by storm a few years back, the ENATURE Birch Juice Hydro Sleeping Pack face cream is mainly comprised of birch tree sap, chamomile and plantain seed extracts that rejuvenate as your customers sleep. SRP: $28, sokoglam.com Bet tha the fac sa p rejuvenate as yo ur cus j t The Travel Buddy: Your customers will love the TSA- approved White Truffle Laycure Oil Stick from NEOGEN because this skin-hydrating stick is infused with white truffle oil to improve imperfections. The vitamin B within will add vitality to dull skin, while protecting it from environmental stressors. SRP: $24, sokoglam.com Detox Fix: The award-winning Yes To Tomatoes Detoxifying Charcoal Mud Mask is 96-percent natural, and contains charcoal to cleanse, salicylic acid to prevent breakouts, and extracts of tomato, aloe, watermelon, pumpkin and chamomile that condition the skin. SRP: $15.99, yesto.com De De nat aci wa th e

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