Beauty Store Business

AUG 2017

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14 August 2017 | beautystorebusiness.com L'ORÉAL USA EMPLOYEES GIVE BACK In an effort that supported more than 150 volun- teer projects in communities all over the country, L'Oréal USA held its annual volunteer day on June 16 with more than 5,400 employees participating. The company's employees collectively contributed more than 25,000 hours of service in multiple states including Arkansas, Illinois, Kentucky, Minnesota, New Jersey, New York, Ohio and Texas. The projects chosen aligned with the company's corporate social missions of advancing sustain- ability, promoting science and providing beauty for all. Designed to strengthen local communities, activities ranged from beautifying The High Line in New York City to volunteering at a children's hospital in Kentucky. "Our employees are passionate about the day of service and are proud to give back to important causes in their local communities," says CEO Frédéric Rozé. ■ DR. BRONNER'S PARTNERS WITH SEA SHEPHERD Supporting causes that are closely linked to a brand's values continues to be a trend in natural beauty. In late June, top-selling natural soap brand, Dr. Bronner's, announced its plans to supply soap to three ships belonging to international non-profit, marine wildlife conservation organization, Sea Shepherd. Founded in 1977, Sea Shepherd will be launching a campaign to save pilot whales off the coast of the Faroe Islands. The move comes just weeks after Lush Fresh Handmade Cosmetics announced its partnership with Death Penalty Focus in launching a national campaign calling for the abolition of the death penalty. "Sea Shepherd's approach to the conservation of the world's oceans and protection of marine wildlife is essential and unprecedented," says Michael Bronner, vice president of Dr. Bronner's. Identifying shared values, Bronner continues, "Dr. Bronner's and Sea Shepherd share a set of ethics and beliefs that ground both of our organizations. I am inspired and humbled by the individuals who make up Sea Shepherd and how each does their part together to confront injustice and make positive change in the world. Although we are not with Sea Shepherd on the boats physically, we are definitely with them in spirit for the Set the Whales Free campaign, and we are happy and honored that our soaps will be there to clean the crew along the way. We look forward to building a partnership with Sea Shepherd into the future." Sea Shepherd is known for a direct approach to investigate, document and take bold action when necessary to expose and confront illegal activities involving marine life. "Sea Shepherd is thrilled to team up with Dr Bronner's. It's so refreshing these days, in which economic growth and profit seems to rule the world, to work with a company that has a deep understanding of the consequences of our actions on the planet," says Captain Alex Cornelissen, CEO of Sea Shepherd Global. "Dr. Bronner's not only makes great natural products but also cares about our natural world and all its inhabitants. Dr. Bronner's is a role model of how corporations should run worldwide." For more information, visit seashepherdglobal.com and drbronner.com.

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