Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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120 August 2017 | Clean, effective and designed for every skin type, gender, age and ethnicityÑthis skincare line delivers results for your diverse customers. Product Of The Month TU Õ EL SKIN CARE M ore than 30 years ago, pioneering esthetician Eva Friederichs set out to create a natural, plant-based skincare line, long before it was fashionable. Today, Tu'el Skin Care is run by Friederichs' daughters, Lori and Lisa Nestore (Tu'el represents the two L's in their names). Each unique formula is made with carefully chosen, effective botanicals and is free of phthalates, sulfates, parabens, mineral oil and synthetic dyes. With products for every skin type designed for men and women, young and mature, this vegan, cruelty-free line is a winner for all. Here's a sampling of its best-selling products. Deep Pore Cleansing System This unique cleansing system includes Tu'el's Deep Cleansing Oil and Deep Pore Herbal Toner. The penetrating cleansing oil draws out dirt, makeup and pollutants. Combined with the herbal toner, the cleansing oil becomes water soluble, allowing it to cleanse deeply and gently exfoliate. The process allows post-cleanser products to work more effectively. Available in five varieties to suit every skin type. Suggested retail price: $44 to $56 C Power Antioxidant Vitamin C Serum Loaded with skin-healthy vitamin C, lactic and malic acid and green tea, the serum delivers powerful anti- oxidants to the skin, improves firmness, reduces fine lines and quells hyperpigmentation. For daily use on the face and neck. SRP: $60 Hydrate Super Serum Moisture Gel This intensely hydrating gel nourishes the skin with professional-grade sodium hyaluronate crosspolymer, a deep-penetrating humectant that supports healthy collagen and elastin production. It leaves skin smoother, more supple and youthful looking. SRP: $48 Absorb Mattifying Serum Made with natural plant extracts such as burnet, cinnamon, ginger and green tea, this serum helps to control oil as well as breakouts, leaving the skin looking fresh and matte all day long. SRP: $48 Moisture Plus Treatment Mask This mask nourishes the skin with moisturizing muru- muru, shea, sunflower and cocoa butters combined with powerful antioxidants and hydrating hyaluronic acid for a spa-like, luxurious experience. SRP: $48 Clear It Blemish Control Gel Formulated with organic sulfur, this gel both targets acne-causing bacteria and controls oil production— without drying the skin. Allantoin helps to quell irrita- tion, minimize redness and support cell regeneration, ultimately helping to initiate the skin's healing process. SRP: $40 Daily Protect Oil Free Moisturizer Designed to balance oil production while providing broad-spectrum protection, the formula also includes antioxidant-rich green tea to fight free radicals, while sodium hyaluronate, vitamin E and soothing cucumber condition and hydrate the skin. SRP: $32 ■ Photography by Jason Bennett Get Connected! @tuelskincare @tuelskincare @tuelskincare

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