Beauty Store Business

AUG 2017

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10 August 2017 | News NEW STUDY SHOWS SALON AND PRO BEAUTY APPLIANCES AND SHEARS SALES ARE UP According to a new study conducted by Professional Consultants & Resources, a leading beauty industry market research and consultancy firm, manufacturer sales for the salon and pro beauty industry in the appliances and shears category grew by 4.5 percent in 2016. That particular category growth rate is 32-percent greater than the overall salon industry's growth rate of 3.4 percent in 2016. However, sales to the open-line/pro beauty and gray market posted lower growth at 1.8 percent. The study, titled "2016 Professional Salon & Pro Beauty Industry Appliances & Shears Study," details the sales of professional hair dryers, curling/flat/styling irons, trimmers, clippers and shavers to professional salons and stylists, Sally Beauty and gray market outlets. "Salon appliances continued their 'hot' streak as a leading growth category in the professional beauty industry for the eighth straight year," says Cyrus Bulsara, president of Professional Consultants & Resources. "As a result, major professional soft goods salon companies have entered the hard goods category, now identified as a high-margin, high-profit market segment. A major struggle for industry domination and leadership at the top continued during 2016, with Conair leading pro market sales by dollar volume for the fourth straight year. Significant erosion occurred with some major brands, as new entries increased their market shares and captive store brands gained importance." Note: Based only on styling appliances (excluding clippers/trimmers), Bio Ionic, Turbo Power and Cricket make the Top 10 List. The report noted 10 top professional salon appliance companies by dollar volume: The report noted the following key findings and growth drivers influencing appliance sales during 2016: • Professional channel curling and flat iron sales grew at 4.1 percent; blow dryers grew 2.8 percent and clippers/trimmers at 5.3 percent. • Important style trends and growth factors driving appliances included the continued demand for curling and specialty irons, along with sustained strength of flat irons, plus newer heat-control technologies introduced into the market. • Growth in chair and suite rental salons contributed to sales at Beauty Systems Group/ CosmoProf, SalonCentric and other full-service distributor stores. Rentals are the fastest- growing industry segment and use the newest hard goods. • Continuing gray market diversion accounted for nearly 25 percent of all appliance sales, with "exclusive" salon lines now available at QVC, HSN, Sephora, Target, Bloomingdales, Nordstrom and other mass and department store retailers. • New premium and deluxe product features resulted in higher prices and offset sales of lower-priced base models. • Farouk (CHI Brand), which ranked fourth in overall pro distribution and third in styling appliances, gained share. • The study reviews clipper/trimmer market leaders Andis, Wahl, Oster and BaByliss/Conair/Forfex. • The 2016 study features an in-depth category report on the entire professional shears market. 1. Conair (includes BaByliss, Forfex, Italia Brava, BeLissPRO, Jilbere, Rusk, One 'n Only/ Argan, MiraCurl, Volare) 2. Helen of Troy (includes Belson, NextGen, Gold 'N Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali, TIGI) 3. Andis 4. Farouk Systems (CHI) 5. Wahl (Sterling) 6. John Paul Mitchell Systems 7. Oster (a division of Newell-Rubbermaid/Jarden) 8. Sally Beauty Brands 9. GHD 10. Remington QOSMEDIX BECOMES AUTHORIZED DISTRIBUTIOR OF ARDELL LASHES Qosmedix, a global supplier to the cosmetic, skin care, spa and salon industries, announced in mid- June that it had become an authorized distributor of Ardell products. The distributorship now allows Qosmedix to offer the world's best-selling lashes to their established customer base. Ardell Wispies False Eyelashes and a Deluxe Eyelash Pack, which includes a pair of Ardell Wispies, one travel-sized DUO Eye- lash Adhesive and a soft-touch lash applicator will be Qosmedix's first Ardell product offering. Ardell lashes is the leader in the lash category and a brand favorite of professional makeup artists. JEFFREY DAVIDSON APPOINTED NEW CEO OF JD BEAUTY/WET BRUSH In June, Jeffrey Davidson was appointed the new chief executive officer for JD Beauty/Wet Brush. Davidson previously served as CEO of several other reputable companies such as Magic Cinemas, Lindsay Phillips and MB Associates. He also served as managing partner at Coqui Capital. Wet Brush founder Jeff Rosenz- weig, now the executive chairman, says, "This is the perfect time for Jeffrey Davidson to become Wet Brush's next chief executive officer. We have selected a strong leader at a time when Wet Brush is in a very strong position." Davidson says of his new role, "I am thrilled to have the opportu- nity to lead, grow and further develop the Wet Brush brand. With a great team in place, we can continue to build and develop disruptive marketing and social platforms to further transform our ability to meet our customers' needs." Rosenzweig adds that over the last three-and-a-half years at Wet Brush, Davidson has proved to be an exceptional, strategic leader who has displayed tenacity and patience coupled with analytical thinking. He says, "Our next CEO needs to thrive in a highly dynamic environment, to be capable of accelerating what is working well for Wet Brush, and disrupting what needs to change. Jeffrey is unique in his ability to translate vision and strategy into world-class execution, bringing together teams and people to drive results ... He is driven, passionate and intensely committed to our business." Jeffrey Davidson Courtesy of JD Beauty

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