Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 103 of 123

102 August 2017 | New Products ECOCO INC. The new freshly scented Eco Style Coconut Oil Gel from Ecoco is ideal for dry hair because it removes static charge, reduces frizz and breakage, and provides a strong hold for styling. Or try the Eco Style Black Castor & Flaxseed Gel, which contains wheat protein that promotes hair growth, repairs and protects hair for shiner locks and a superior hold. SRP: $12 (each), DERMAROSE The multipurpose Transformation Oil from Dermarose is a natural, organic way to soothe dry skin, hair and nails. A hydrating blend of oils and extracts including argan, jojoba, coconut, myrrha, palm, macadamia and avocado, it's packed with omega-3, -6, -7 and -9 fatty acids for a wealth of antiaging benefi ts. SRP: $30, ■ MERLE NORMAN For medium to full coverage on normal to dry skin, the Timeless Illuminating Makeup Broad Spectrum SPF 30 from Merle Norman offers a luminous fi nish and comes in 13 shades. Fortifi ed with the skin-toning Brightenyl, 24-carat colloidal gold and Kombuchka, it provides sun protection and antiaging benefi ts. SRP: $28, ARDELL BEAUTY To double the look of lashes without clumping, Ardell Beauty created the new two-step Double Up Volumizing Mascara for dramatic, glamorous eyes. For your customers that want volume, length and dimension, get the triple-threat Wispies Fiber Building Mascara for a fl uttery, faux-lash fi nish with long-wearing results. SRP: $12.99 and $14.99 (respectively), HYDROPEPTIDE To relax fi ne lines and wrinkles, the Nimni Cream from HydroPeptide will make skin appear fuller and boost its elasticity. The cream acts to increase collagen production using a revolutionary amino acid complex. Cruelty free and free of gluten, parabens, phthalates and sulfates. SRP: $220 (1.7 oz.), ZUZU LUXE The Wanderlust palette from Zuzu Luxe features four highly pigmented shadows in sultry shades that include (from left to right): Exposed (a satin peach), Provoked (deep cedar rose), Renegade (neutral rose) and Graphic (carbon matte black). Includes a dual-ended brush. SRP: $27.50, CURAPROX While normal toothbrushes have about 500 to 1,500 bristles, the CS 5460 Sensitive Toothbrush from CURAPROX features 5,460 CUREN fi laments that are stiffer than nylon yet gentle on gums. The octagonal handles help customers brush at the correct angle, too. Available in a variety of fun colors. SRP: $6.95 (each), DERMELECT COSMECEUTICALS Help your customers break the habit of nail biting with Dermelect's Resist Nail Bite Inhibitor + Restorative Treatment. It contains a keratin peptide, vitamin E, calcium and garlic extract, and acts as a clear top coat or base coat that deters biting and replenishes growth. SRP: $15, Jason Bennett

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