Beauty Store Business

AUG 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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100 August 2017 | New Products Jason Bennett MORPHE Two years in the making, the long-awaited Jaclyn Hill Palette from Morphe features 35 all-new, custom shades with a creamy, blendable formula. Featuring fun names like Twerk, Pool Party and Little Lady, the palette is a mix of colors that can be worn day or night for endless eye looks. SRP: $38, HIGHLIGHT COSMETICS Infused with natural ingredients like turmeric, sea kelp, green tea and white tea, the Matte Liquid Lipsticks from Highlight Cosmetics are highly pigmented with a velvety fi nish. Choose from timeless shades like Magenta Sunset, Moroccan Spice, Terracotta Dream and more. SRP: $25, IT'S A 10 The Miracle Defrizzing Gel from It's a 10 is the ultimate weapon against fi ghting frizz, on straight or curly hair. The lightweight formula (containing humectants propylene glycol and glycerin) stabilizes moisture levels, strengthens hair, adds shine and reduces breakage, fl yaways and split ends. SRP: $17, YUNI BEAUTY The Rise & Chill Cooling Body Gel from Yuni contains a stimulating blend of aloe vera, peppermint, lemon, green tea and eucalyptus. It will soothe and calm the body as well as provide a cooling sensation that's refreshing at the start of the day or after a workout. SRP: $30, IT COSMETICS The Heavenly Luxe Flat Top Foundation Brush #6 from It Cosmetics has a fl at top that allows your customers to apply loose or pressed powder foundations while buffi ng away the appearance of pores and wrinkles for an airbrushed-looking fi nish. The synthetic hairs are super soft, while the precision-cut brush head delivers effective distribution and even coverage. SRP: $48, SCHIQUE Hydrate, nourish and seal the skin with the Lumistone Hydration Face Moisturizer from Schique. It will help defend against environmental stressors, soothe against age-inducing infl ammation and will give your customers the vibrant glow they've been craving. SRP: $52, CUTEX The Cutex Stained Nail Corrector contains a color-correcting formula with vitamin E that helps dull, discolored, yellow or stained nails become healthy, strong and nourished. The Intense Recovery is a salon-strength treatment fortifi ed with sweet almond oil, jojoba seed oil and rice bran oil to moisturize weak, peeling and dry nails. SRP: $6.99 and $13.99 (respectively),

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