Beauty Store Business

JUL 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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56 July 2017 | beautystorebusiness.com Pacifica The Dream Big Mascara in Black Magic from Pacifica amplifies and conditions lashes with natural plant fibers. The mascara features a "magic wand" that twists to change the brush length. Users can elongate the brush to focus on lengthening lashes, then contract the brush to build volume. SRP: $16, pacificabeauty.com Moroccan Magic The Moroccan Magic lip balm in Peppermint Eucalyptus is made with USDA organic ingredients and essential oils, including organic argan, sunflower and coconut oils. The moisturizing balm with a lightweight, silky finish helps repair and protect lips. SRP: $3.99 (each), moroccanmagicbeauty.com American Provenance Baby Oil from American Provenance is a versatile, calming blend of all-natural oils, calendula and chamomile that nourish, protect and soothe skin of all ages. Coconut, almond, marula and argan oils work to hydrate and soften skin. Gentle enough for daily use, it can be used as a simple moisturizer, makeup remover, massage oil or for after bath care. SRP: $9, americanprovenance.com HEALTHY HAIR Natural, plant-based formulas and green products are becoming important haircare staples. Consider stocking these natural hair-maintenance finds! Deep Steep Deep Steep haircare products are made in South Carolina with USDA organic ingredients. The Glossy Smoothing Shampoo tames frizz and flyaways with extracts of pomegranate and corn silk, while the Argan Oil Hydrating Volume Conditioner nourishes hair with lightweight organic argan oil and rice protein to build volume. SRP: $12.95 (each), deepsteep.com Bass Brushes Available in a variety of classic styles with luxury- grade finishing, the all-natural Bass Green Brush series is made with pure bamboo handles and pins. The naturally heat- resistant, wide-set pins feature a delicate radius at the tip for comfortably styling and detangling all hair types. SRP: $12.95 to $19.95, bassgreenbrush.com Giovanni Cosmetics To control frizz, the 2chic Frizz Be Gone Leave-In Conditioning & Styling Elixir features Giovanni's Dual Smoothing Complex, made with shea butter and sweet almond oil. Hydrating ingredients such as macadamia, argan, baobab, moringa, jojoba and coconut oils smooth and strengthen hair for polished, beautiful tresses. SRP: $8.99, giovannicosmetics.com Sanzi Performance Organics Made with hydrating ingredients such as coconut oil and aloe, the color-safe Moisture Shampoo provides a rich lather to cleanse and moisturize all hair types. Made with 72-percent organic ingredients, the formula excludes artificial colors, gluten, BHT and phthalates. Featuring a unisex botanical fragrance, the shampoo also doubles as a body wash. SRP: $20, sanzibeauty.com Soma Hair Technology To help protect and detoxify color-treated hair, the sufate-free Soma Clarifying Shampoo is made with organic-based proteins to boost hair health. The pH range is between 4.5 to 5.5 to keep the hair cuticle closed, thus locking in color. SRP: $20, somaorganics.com OKAY Pure Naturals The 100% Pure Black Jamaican Castor Oil With Rosemary Oil hair treatment is formulated to help grow strong, healthy hair. Safe for all hair types, the treatment moisturizes the scalp while preventing hair from shedding and graying. SRP: $12, okaypurenaturals.com T T t t Good2Gro Curling Pudding with shea from Good2Gro is blended with only natural ingredients that nourish, condition, moisturize and hydrate the hair from root to tip. Generates and enhances wave and curl definition. For kinky, curly, wavy and afro-textured hair. SRP: $15.99, good2gro.com ■ Ann H. Carlson is a Los Angeles-based writer and editor. Continued from page 52

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