Beauty Store Business

JUN 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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70 June 2017 | Executive Spotlight naturally as we were familiar with them and they us. What do you look for in an employee? The most important thing is if someone is a self-starter. We look for people who are eager to learn but also are willing to take the reins on a project, if needed. I don't always have time to manage everyone, so I really trust our employees to make the best decision to get the job done. What is a typical day like for you? I wake up around 5:30 a.m. and answer a few emails and make my to-do list for the day. I take my boys to school and spend the rest of the day in the office. I usually start with our production team to make sure we are on schedule, but any day will prob- ably include working on new opportunities, checking on existing customers, working with our chemist on new products, looking at financials, making forecasts, merchan- dising our store, writing text and updating marketing materials. I get home from the office and it's homework time, and I try to cook dinner during the week so we can sit down together as a family. Who inspires you? My father. He started his own business and now that I am doing it too, I finally grasp his struggles and the sacrifices he made. It is not for the faint of heart! What are three things you have with you at all times? Our rice milk Hand Remedy, our aluminum- free Deodorant Swipes and lip gloss. How does social media influence your company? I love social media for branding purposes. It gives us a voice and a way to communicate with our customers like never before. It is incredible to be able to engage directly with our customer, and see the reaction— what works and what doesn't. What advice can you offer to entrepreneurs looking to start their own business? Don't give up. There are a lot of ups and downs; you will have amazing days and horrible days, but remember why you started in the first place and stick with it. What retailers are you currently in? Our main brand partners are Nordstrom, Massage Envy and many luxury spas, resorts and boutiques. Would you like to have your product in more retailers? Yes, we are always looking to expand our reach. What's the best compliment you've ever received? The best compliment by far is that I am a good mom to my boys. ■ Breanna Armstrong is a freelance writer and editor in Orange County, CA. Get Connected! @whishbeauty @whishbeauty "It is incredible to be able to engage with our customers [on social media] and see the reaction." Calendar June 3-5 (Exhibit fl oor open June 4-5) —Premiere Orlando, Orlando/ Orange County Convention Center-West Complex, Orlando, FL, 800.335.7469, June 10-11—PHAME 2017, Pasadena Convention Center, Pasadena, CA, June 13-15—HBA Global 2016, Javits Convention Center, New York City, NY, 310.445.4200, June 18-19—The Makeup Show Chicago, Chicago, IL, 212.242.1213, June 24-26—IBS Las Vegas, Las Vegas Convention Center, Las Vegas, NV, 877.398.6938, June 24-26—International Esthetics, Cosmetics & Spa Conference (IECSC), Las Vegas Convention Center, Las Vegas, NV, 212.895.8200, July 8-11—The Professional Beauty Association's PBA Beauty Week, Mandalay Bay Resort & Casino, Las Vegas, NV, 800.468.2274, July 9—The Professional Beauty Association's 2017 North American Hairstyling Awards (NAHA), Mandalay Bay Resort & Casino, Las Vegas, NV, 800.468.2274, July 9-11—Cosmoprof North America 2017, Mandalay Bay Convention Center, Las Vegas, NV, 480.281.0424, July 30-Aug. 2—ASDMARKETWeek, Las Vegas Convention Center, Las Vegas, NV, 800.421.4511, Aug. 12-13—The Makeup Show Las Vegas Pop-Up Shop, Las Vegas, NV, 212.242.1213, Aug. 19-21—Bronner Bros. International Beauty Show: The 70 th Anniversary Bronner Experience, Atlanta, GA, 770.988.0015, Aug. 19-22—NACDS Total Store Expo 2017, San Diego Convention Center, San Diego, CA, 703.837.4302, Aug. 22-24 — Indie Beauty Expo New York, New York City, NY, 212.355.1572, Sept. 10-11—The International Congress of Esthetics and Spa, Long Beach, CA, 800.471.0229, Sept. 17—NAILPRO Sacramento 2017, Sacramento Convention Center, Sacramento, CA, 888.491.8265, Sept. 23-24—The Makeup Show Dallas, Dallas, TX, 212.242.1213, Sept. 24-25—International Esthetics, Cosmetics & Spa Conference (IECSC), Broward County Convention Center, Fort Lauderdale, FL, 212.895.8200, Oct. 22-23—The International Congress of Esthetics and Spa, Miami, FL, 800.471.0229, Nov. 4-5—The Makeup Show L.A., Los Angeles, CA, 212.242.1213, Jan. 27-29, 2018—The International Salon and Spa Expo, Long Beach, CA, 480.281.0424, Feb. 10-12, 2018—Bronner Bros. International Beauty Show, Atlanta, GA, 770.988.0015, ■ Check out our more detailed industry calendar at

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