70 June 2017
|
beautystorebusiness.com
Executive Spotlight
naturally as we were familiar with them
and they us.
What do you look for in
an employee?
The most important thing is if someone is
a self-starter. We look for people who are
eager to learn but also are willing to take
the reins on a project, if needed. I don't
always have time to manage everyone, so
I really trust our employees to make the
best decision to get the job done.
What is a typical day like
for you?
I wake up around 5:30 a.m. and answer a
few emails and make my to-do list for the
day. I take my boys to school and spend the
rest of the day in the office. I usually start
with our production team to make sure
we are on schedule, but any day will prob-
ably include working on new opportunities,
checking on existing customers, working
with our chemist on new products, looking
at financials, making forecasts, merchan-
dising our store, writing text and updating
marketing materials. I get home from the
office and it's homework time, and I try to
cook dinner during the week so we can sit
down together as a family.
Who inspires you?
My father. He started his own business
and now that I am doing it too, I finally
grasp his struggles and the sacrifices he
made. It is not for the faint of heart!
What are three things you
have with you at all times?
Our rice milk Hand Remedy, our aluminum-
free Deodorant Swipes and lip gloss.
How does social media
influence your company?
I love social media for branding purposes. It
gives us a voice and a way to communicate
with our customers like never before. It is
incredible to be able to engage directly
with our customer, and see the reaction—
what works and what doesn't.
What advice can you offer
to entrepreneurs looking to
start their own business?
Don't give up. There are a lot of ups
and downs; you will have amazing days
and horrible days, but remember why you
started in the first place and stick with it.
What retailers are you
currently in?
Our main brand partners are Nordstrom,
Massage Envy and many luxury spas,
resorts and boutiques.
Would you like to have your
product in more retailers?
Yes, we are always looking to expand
our reach.
What's the best compliment
you've ever received?
The best compliment by far is that I am a
good mom to my boys. ■
Breanna Armstrong is a freelance writer
and editor in Orange County, CA.
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"It is incredible to be able to engage
with our customers [on social media]
and see the reaction."
Calendar
June 3-5 (Exhibit fl oor open June
4-5) —Premiere Orlando, Orlando/
Orange County Convention Center-West
Complex, Orlando, FL, 800.335.7469,
premiereorlandoshow.biz.
June 10-11—PHAME 2017, Pasadena
Convention Center, Pasadena, CA,
phame.com.
June 13-15—HBA Global 2016, Javits
Convention Center, New York City, NY,
310.445.4200, hbaexpo.com.
June 18-19—The Makeup Show
Chicago, Chicago, IL, 212.242.1213,
themakeupshow.com.
June 24-26—IBS Las Vegas, Las Vegas
Convention Center, Las Vegas, NV,
877.398.6938, ibslasvegas.com.
June 24-26—International Esthetics,
Cosmetics & Spa Conference (IECSC),
Las Vegas Convention Center, Las Vegas,
NV, 212.895.8200, iecsc.com.
July 8-11—The Professional Beauty
Association's PBA Beauty Week,
Mandalay Bay Resort & Casino,
Las Vegas, NV, 800.468.2274,
probeauty.org/beautyweek.
July 9—The Professional Beauty
Association's 2017 North American
Hairstyling Awards (NAHA),
Mandalay Bay Resort & Casino,
Las Vegas, NV, 800.468.2274,
probeauty.org/naha.
July 9-11—Cosmoprof North America
2017, Mandalay Bay Convention Center,
Las Vegas, NV, 480.281.0424,
cosmoprofnorthamerica.com.
July 30-Aug. 2—ASDMARKETWeek,
Las Vegas Convention Center,
Las Vegas, NV, 800.421.4511,
asdonline.com.
Aug. 12-13—The Makeup Show
Las Vegas Pop-Up Shop, Las Vegas, NV,
212.242.1213, themakeupshow.com.
Aug. 19-21—Bronner Bros. International
Beauty Show: The 70
th
Anniversary Bronner
Experience, Atlanta, GA, 770.988.0015,
bronnerbros.com.
Aug. 19-22—NACDS Total Store Expo
2017, San Diego Convention Center,
San Diego, CA, 703.837.4302, tse.nacds.org.
Aug. 22-24 — Indie Beauty Expo
New York, New York City, NY,
212.355.1572, indiebeautyexpo.com.
Sept. 10-11—The International
Congress of Esthetics and Spa,
Long Beach, CA, 800.471.0229,
longbeach.skincareshows.com.
Sept. 17—NAILPRO Sacramento 2017,
Sacramento Convention Center,
Sacramento, CA, 888.491.8265,
nailprosacramento.com.
Sept. 23-24—The Makeup Show
Dallas, Dallas, TX, 212.242.1213,
themakeupshow.com.
Sept. 24-25—International Esthetics,
Cosmetics & Spa Conference (IECSC),
Broward County Convention Center, Fort
Lauderdale, FL, 212.895.8200, iecsc.com.
Oct. 22-23—The International Congress
of Esthetics and Spa, Miami, FL,
800.471.0229, miami.skincareshows.com.
Nov. 4-5—The Makeup Show L.A.,
Los Angeles, CA, 212.242.1213,
themakeupshow.com.
Jan. 27-29, 2018—The International
Salon and Spa Expo, Long Beach, CA,
480.281.0424, probeauty.org.
Feb. 10-12, 2018—Bronner Bros.
International Beauty Show, Atlanta, GA,
770.988.0015, bronnerbros.com.
■
Check out our more detailed
industry calendar at
beautystorebusiness.com.