Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.
Issue link: http://beautystorebusiness.epubxp.com/i/819906
6 June 2017 | beautystorebusiness.com Kim Henderson, Executive Editor khenderson@creativeage.com As retailers, you stock your shelves chock full of products that solve problems and enhance people's lives every day. Great Products— Big Impact D iscovering great products is one of the most exciting aspects of editing a beauty trade magazine. It's also an honor. After walking the floor of America's Beauty Show for three days, attending the Eastern Buying Conference and cap- turing the inspiring stories of artists and entrepreneurs in this month's issue, it has become clear that great beauty products and services contain an exciting, transfor- mative power. They provide real solutions and improve the quality of people's lives. Our cover hair artist, the talented Larisa Love, is a great example of the transforma- tive power of beauty. An expert colorist, she turned her gorgeous hair color creations into her own signature "product" by post- ing her work in social media, garnering the attention of half a million followers—as well as the marketing team at CosmoProf. Now CosmoProf's first brand ambassador, she embodies the modern-day hair artist and inspires women and fellow stylists all over the world with her innovative color and cutting techniques. Be sure to catch our cover interview with Love starting on page 28. "Necessity is the mother of invention," the old proverb says, and oftentimes a winning beauty product is born out of personal need. That was the case for the founders of two companies we are featur- ing this month. The first founder, Andreina Landis, developed a hit nail product called Mess No More! to lessen the mess of her home manicures and ended up founding Mini Mani Moo, a nailcare company, with her entrepreneurial husband Mark Lan- dis. The company's success is absolutely founded upon its great products—ones that solve nail-related problems and oth- ers that take nail art to a new level. You can catch the story of Mini Mani Moo starting on page 14. The second, Aimee Werner, cofounded Whish skin care with her husband, Jesse Werner. It all began after borrowing her husband's shaving cream made with all-natural ingredients. She realized she wanted a similar product for women. And when it didn't exist, they created it! You can catch the inspiring story of Whish in Executive Spotlight starting on page 68. As retailers, you stock your shelves chock full of products that solve problems and enhance people's lives every day. This month we've created three fantastic buyers guides featuring the very best blow- dryers, styling supplies and detangling products (perfect for summer) for you to peruse, starting on page 18. And be sure to catch our Makeup Musings column from Lori Leib informing you about the makeup trends to come starting on page 34. All of this content is designed to help you create the best offerings for your customers. Yes, this is the beauty business. But I encourage you to step back for a moment and remember that the products and services you sell are truly meaningful to your customers. After all, they solve beauty challenges— perhaps small ones in the scheme of things. But their power to positively impact your customers is real and significant. ■ EditorÕs Note