Beauty Store Business

JUN 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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52 June 2017 | Rusk The lightweight formula of PlatinumX Gel from Rusk provides hold and control with rice proteins that help strenghten damaged hair to deliver a thicker more luxurious look. SRP: $14, Zerran Zerran Xblowsion Blowdry Spray dramatically reduces drying time, adds conditioning without weight, plus gloss, shine, thermal protection and detangling, making hair feel like silk. SRP: $20 (4 oz.) to $30 (8 oz.), Luseta Beauty Coconut Oil Hair Repair Serum from Luseta Beauty helps prevent breakage and split ends while moisturizing hair and adding luster, shine and softness without weighing it down. SRP: $24, Zach's Wax Zach's Clear Firm Hold Gel offers a firm hold that will not flake. Its relaxing tropical scent has led some users to call it a "vacation in a bottle." SRP: $5.99 (2.5 oz.) to $17.99 (12 oz.), SOMA Alcohol-free and pH-balanced SOMA Foaming Mousse adds volume and body without weight. It offers humidity resistance and shine, UVA/UVB protection, and is 100-percent vegan and biodegradable. SRP: $18, B's Hair and Beauty B's Organic Moroccan Argan Oil is a lightweight hair treatment that uses a blend of silicone-free emol- lients and Moroccan argan oil to smooth, heal and add shine to all hair types. SRP: $13, Mitch Stone Essentials Mitch Stone Essentials Luxury Repair & Style is a leave-in treatment and styling cream that repairs and rehydrates; tames frizz; produces soft, shiny hair; and reduces blow-drying time. SRP: $24, Sanzi Sanzi Performance Organics Smoothing Creme provides shine, frizz control, all-day hold, high humidity block, and helps accel- erate blow-drying time. It's vegan and contains argan oil. SRP: $24, Mixed Chicks Help tame frizzy hair and protect against heat damage with Mixed Chicks Straightening Serum, a humidity-resistant thermal protectant that leaves hair sleek and soft. SRP: $20, R T P p w st to t lu lu ru ru

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