Beauty Store Business

JUN 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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52 June 2017 | beautystorebusiness.com Rusk The lightweight formula of PlatinumX Gel from Rusk provides hold and control with rice proteins that help strenghten damaged hair to deliver a thicker more luxurious look. SRP: $14, rusk1.com Zerran Zerran Xblowsion Blowdry Spray dramatically reduces drying time, adds conditioning without weight, plus gloss, shine, thermal protection and detangling, making hair feel like silk. SRP: $20 (4 oz.) to $30 (8 oz.), zerran.com Luseta Beauty Coconut Oil Hair Repair Serum from Luseta Beauty helps prevent breakage and split ends while moisturizing hair and adding luster, shine and softness without weighing it down. SRP: $24, lusetabeauty.com Zach's Wax Zach's Clear Firm Hold Gel offers a firm hold that will not flake. Its relaxing tropical scent has led some users to call it a "vacation in a bottle." SRP: $5.99 (2.5 oz.) to $17.99 (12 oz.), zachswax.com SOMA Alcohol-free and pH-balanced SOMA Foaming Mousse adds volume and body without weight. It offers humidity resistance and shine, UVA/UVB protection, and is 100-percent vegan and biodegradable. SRP: $18, somaorganics.com B's Hair and Beauty B's Organic Moroccan Argan Oil is a lightweight hair treatment that uses a blend of silicone-free emol- lients and Moroccan argan oil to smooth, heal and add shine to all hair types. SRP: $13, bshairandbeauty.com Mitch Stone Essentials Mitch Stone Essentials Luxury Repair & Style is a leave-in treatment and styling cream that repairs and rehydrates; tames frizz; produces soft, shiny hair; and reduces blow-drying time. SRP: $24, mitchstonehair.com Sanzi Sanzi Performance Organics Smoothing Creme provides shine, frizz control, all-day hold, high humidity block, and helps accel- erate blow-drying time. It's vegan and contains argan oil. SRP: $24, sanzibeauty.com Mixed Chicks Help tame frizzy hair and protect against heat damage with Mixed Chicks Straightening Serum, a humidity-resistant thermal protectant that leaves hair sleek and soft. SRP: $20, mixedchicks.net R T P p w st to t lu lu ru ru

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