Beauty Store Business

JUN 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 49 of 75

48 June 2017 | Help Them Get 2017's Hottest Hair "There are several trends emerging for 2017 that I think we can also expect to see in 2018," says Jessica Zeinstra, international education manager for Andis in the barber and beauty division. Zeinstra offers the following to help your customers achieve the looks: The Brigitte Bardot Bang "This style is great for growing out fringe or easing in to bangs. To style, the Andis High Heat Styling Brush [may be used] to smooth bangs out first. Once smooth, a light touch with a medium-to-large barrel curling iron should be applied to finish. This will provide a soft outward swoop and ensure the bangs frame the face perfectly." The Perm Effect "Curl creation has evolved quite a bit over the years. Here's how your customers can get the perm effect: For beachy waves, wrap hair in 1-inch sections around a large barrel curling iron or rod. For bouncy curls, use a much smaller 1 /2-inch curling iron, and 'set' the hair with pins. Take 1 /2-inch sections and wrap hair around the iron, starting at the root to ensure an even curl. Hold the iron in the hair for a few seconds. When the hair is released, the curl should be immediately coiled up against the scalp and pinned in place. Once finished, let hair sit and cool for a few minutes before removing the pins. And, voila—a non-perm, perm!" Old Hollywood Glamour Hair "Think Emma Stone at the Oscars this year—timeless and classic. This style can be easily recreated with a curling iron or flat iron. Wrap 1-inch sections of hair around the iron flat, and create a pin curl to set. Once the hair has cooled completely, remove the pins and brush with a flat bristle brush to work hair into the desired shape." And there you have it—three of 2017's hottest hairstyles that your customers can achieve today! 1907 Hot Paddle Brush from 1907 by Fromm features an aluminum pad that retains heat for reduced drying time and faster straightening. The scalp-hugging shape allows for lift at the root. Suggested retail price: $19.99, Burmax Heat Resistant Silicon Mat from Scalpmaster protects work surfaces from hot styling tools. Heat resistant up to 482 degrees, it measures 9 5 /8 inches wide by 7 3 /4 inches high. SRP: $9.99, Diane Diane by Fromm's Dual Teeth Teasing Comb features two-tiered bristles to add lift at the root, while the tail end of the comb allows for styling precision. SRP: $2.76, The Marilyn Brush The Hot Flash from The Marilyn Brush has anti-static nylon bristles, a hand grip with tangle-free collar and a ceramic-coated aluminum barrel that aids in heat transfer to the hair. SRP: $25 to $31, Theorie Theorie Saga Thermal Styling Brush features bristles that instantly smooth strands, lock in moisture, and eliminate static and frizz. It helps extend salon styles and blowouts, and achieve sleek and refreshed looks. SRP: $99, e es i n ps s ek m iane easi ng stle s to e nd o f ec isio n. ut

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