Beauty Store Business

JUN 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 39 of 75

38 June 2017 | Tetra Images The best detangling tools to tame summer snarls. by Ann H. Carlson ong hair often gets tangled and knotted while we sleep—but summertime outdoor activities can lead to messier manes in the daytime, too. Snarls often crop up after a dip in the pool or even while wearing a chic sun hat. To keep unruly locks under control, detangling brushes have long been a beach bag staple. Professional-looking black is always in style, but this season's brightly colored brushes make a tempting impulse buy for retail customers, especially when displays are strategically placed near the register or at a stylist's station. "I think people like the colors because they are fun and whimsical," says Laurie Sporn Tratt, president of Spornette International in Homewood, Illinois, home of the Swizzle brush featuring multicolored bristles. "It's definitely eye-catching and makes people come back and look at them." In addition to high-quality brushes, detangling conditioners and sprays are essential for keeping tresses manageable and fuss-free throughout the day. Your customers will thank you for stocking your shelves with these top detangling products this summer.

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