38 June 2017
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beautystorebusiness.com
Tetra
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The best detangling tools to tame summer snarls.
by Ann H. Carlson
ong hair often gets tangled and knotted while we sleep—but
summertime outdoor activities can lead to messier manes in
the daytime, too. Snarls often crop up after a dip in the pool
or even while wearing a chic sun hat. To keep unruly locks under
control, detangling brushes have long been a beach bag staple.
Professional-looking black is always in style, but this season's
brightly colored brushes make a tempting impulse buy for retail
customers, especially when displays are strategically placed near
the register or at a stylist's station.
"I think people like the colors because they are fun and whimsical,"
says Laurie Sporn Tratt, president of Spornette International in
Homewood, Illinois, home of the Swizzle brush featuring multicolored
bristles. "It's definitely eye-catching and makes people come back
and look at them."
In addition to high-quality brushes, detangling conditioners and
sprays are essential for keeping tresses manageable and fuss-free
throughout the day. Your customers will thank you for stocking your
shelves with these top detangling products this summer.