Beauty Store Business

JUN 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 29 of 75

28 June 2017 | Discover how hair artist Larisa Love went from innovative stylist to social- media sensation and CosmoProf brand ambassador. by Breanna Armstrong aving 500,000 loyal followers on Instagram, owning and running a thriving, new salon and serving as CosmoProf's first brand ambassador, Larisa Love has achieved tremendous success by, quite simply, being herself. Known for her signature chair- spinning hair transformation video posts, Love quickly became a highly sought-after hair artist. The eye- catching videos showcase her exquisite talent featuring natural to vibrant hair colors—while always conveying a sense of fun. The combination has mass appeal. It certainly captured the attention of CosmoProf. The company's senior marketing director Rachel Jud says, "Larisa's raw talent, ambition and drive are very inspiring to us ... She works hard and isn't afraid to take risks— and those are qualities I think we can all be inspired by." Photography by Jason Bennet

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