28 June 2017
|
beautystorebusiness.com
Discover how hair artist
Larisa Love went from
innovative stylist to social-
media sensation and
CosmoProf brand
ambassador.
by Breanna Armstrong
aving 500,000 loyal followers on Instagram,
owning and running a thriving, new salon and
serving as CosmoProf's first brand ambassador,
Larisa Love has achieved tremendous success by, quite
simply, being herself. Known for her signature chair-
spinning hair transformation video posts, Love quickly
became a highly sought-after hair artist. The eye-
catching videos showcase her exquisite talent featuring
natural to vibrant hair colors—while always conveying
a sense of fun. The combination has mass appeal.
It certainly captured the attention of CosmoProf. The
company's senior marketing director Rachel Jud says,
"Larisa's raw talent, ambition and drive are very inspiring
to us ... She works hard and isn't afraid to take risks—
and those are qualities I think we can all be inspired by."
Photography
by
Jason
Bennet