beautystorebusiness.com
|
May 2017 57
LASH
BLAST
Customers can take eyelashes to amazing new heights with the best mascaras, falsies
and tools on the market.
Ardell
For fuller, luxurious and ultra-soft lashes, grab
Ardell's new handcrafted Faux Mink falsies.
Glamorous, finely tapered and multidimensional,
they'll create a wispy look that blends with your
customers' natural lashes and feels comfortable
enough to wear all day; available in four styles.
SRP: $6.99 (each), ardelllashes.com
V-Luxe by i.ENVY
A luxurious finish to any eye look,
V-Luxe's Mink Lash Inspired
Lashes in Crystal are made
from 100 percent virgin Remy
hair and feature a thin band that
helps natural lashes blend in
perfectly. Reusable up to 25 times,
this glam must-have even comes
in a convenient deluxe sliding
case. SRP: $8.99, kissusa.com
Too Cool for School
Your customers can customize the thickness
and length of their lashes with Too Cool
for School's Dinoplatz Escalator
Mascara. It has a dial that allows
you to change the length
of the bristles on the
wand for more volume
or the perfect curl. SRP: $25,
toocoolforschool.us
Lancôme
For extreme volume, length and
lift, take your lashes to unparal-
leled heights with the Grandiôse
Extreme Mascara in Noir
Extreme. With its graceful
swan-neck wand and dual-bristle
design, the ergonomic curve
allows for precise, even applica-
tion from root to tip. SRP: $32,
lancome-usa.com
It Cosmetics
So much more than just a mascara,
It Cosmetics' Hello Lashes
5-in-1 Mascara was developed
by plastic surgeons to quadruple
the look of lashes. For longer,
curly and separated strands, this
volumizing mascara is also a lash
primer, lash-enhancing serum,
lash tint and curler in one.
SRP: $24, itcosmetics.com
Glossier
In just one step, your customers
can create thicker, well-groomed
brows with Glossier's Boy
Brow, inspired by hair pomades.
Its moisturizing wax formula is
flexible but won't flake or look
stiff. Pick from Blond, Brown,
Black or Clear (shown) for a
natural look. SRP: $16,
glossier.com
Godefroy
Make limp lashes longer
and shinier with Godefroy's
PermaCurl all-day eyelash
curling gel. It won't make
lashes bulky yet will curl and
condition them—without
flaking or drying them out.
Use it with or without
mascara. SRP: $9.95,
godefroybeauty.com
Kevyn Aucoin
For a dramatic look and notice-
ably thicker lashes from root
to tip, get Kevyn Aucoin's The
Expert Mascara, which has a
creamy, buildable, lightweight
formula that lifts, lengthens and
adds volume. The two-sided,
arched brush will leave lashes
clump-free, yet full and fortified.
SRP: $29, kevynaucoin.com