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42 May 2017 | beautystorebusiness.com certifying agent, following all USDA organic regulations." "If you see the word 'organic' on the label, also take the time to look for the USDA Organic seal, which indicates that the product contains at least 95 percent organic ingredients," explains Sandy Taylor, editor at FoundationFairy.com and makeup artist in Vancouver, British Columbia, Canada. "The word 'organic' may signal that the product uses organic ingredients, but the USDA Organic seal provides more confidence." Green Dot Symbol: According to Packaging Recovery Organisation Europe (PRO), the issuer of the Green Dot sym- bol, about 460 billion packaging items yearly are labeled with the Green Dot, a registered trademark in more than 170 countries. Interestingly, the symbol isn't actually a green dot, but a circle with two intertwined arrows, often pictured on packaging in black and white. PRO Europe reports that companies using the symbol have proven their responsibility to the environment regarding packag- ing, via a financial contribution paid to a "qualified national recovery organiza- tion," with the ultimate goal of reducing packaging and packaging waste. Specific regulations vary by country; in Germany, for example, manufacturers and distribu- tors are required to accept returns of packaging for recycling outside of the public waste-disposal system. ECOCERT: Aiming for sustainable development, ECOCERT claims to be the first certification body to develop stan- dards for labeling natural and organic cosmetics when it was established in 2003 and currently works with more than 1,000 companies. The ECOCERT standard requires the use of ingredients derived from renewable resources— sans GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEG, synthetic perfumes and dyes, and animal-derived ingredients (unless naturally produced by them, such as milk or honey)—manu- factured by environmentally friendly pro- cesses, with biodegradable/recyclable packaging, plus a minimum of natural ingredients must be organic. Like COS- MEBIO, the body offers two labels, and both require a minimum of 95 percent of total ingredients derived from natural origin. For the natural and organic label, at least 95 percent of all plant-based ingredients in the formula and a mini- mum of 10 percent of all ingredients by weight must be organic. For the natural cosmetic label, at least 50 percent of all plant-based ingredients in the formula and a minimum of 5 percent of all ingredi- ents by weight must be organically grown. Cruelty-Free/Cruelty-Free Vegan: People for the Ethical Treatment of Ani- mals (PETA) has established two logos for beauty products—cruelty-free and cruelty-free/vegan—featuring a bunny head with heart-shaped ears. The organi- zation also offers an app for consumers to search a product company's animal test- ing stance. To use PETA's seals, compa- nies must complete a questionnaire and sign a statement of assurance verifying that they do not conduct, commission or pay for any tests on animals for ingredi- ents, formulations or finished products, and that they pledge not to do so in the future. Only companies that have entirely vegan product lines can use the vegan logo. Gail Johnson • Inventor Emmy Nominated Makeup Artist Department Head *Not for use on upper eyelid %HDXWLIXO%HQH¿WVLQ one 888 761-2256 • truepromisebeauty.com email@example.com • CLEANS: ONE Cleanser gently removes eye and face makeup, dirt and perspiration without stripping moisture from skin. • PROTECTS: ONE Cleanser creates a moisture shield barrier against dehydration • HYDRATES: ONE Cleanser puts moisture into skin • MULTI-TASKS: ONE Cleanser is for the whole family. Soothing makeup remover, luxurious shave lotion and sulfate/suds free moisturizing cleanser for everyone. • PARABEN/GLUTEN FREE: 10% Argireline 10% Hyaluronic Acid Air-tight, bacteria/contaminate resistant jar • RE-TEXTURIZES SKIN: Instantly smooths lines, shrinks pores, mattes down all shine • COSMETIC PRIMER Cosmetic primer for flawless all day make up wear • NIGHTTIME TREATMENT Nighttime rejuvenation treatment • VITAMIN ENRICHED FORMULA Vitamins, proteins, anti-oxidants, minerals, botanicals, nutrient-rich formula skin care Represented by VNC, Sales and Marketing www.vncsales.com • 800 888-7377