Beauty Store Business

MAR 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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58 March 2017 | beautystorebusiness.com pixtawan, gettyimages.com Follow our 5 steps to create an effective e-newsletter that will help you build trust and loyalty with your customers— and boost sales! by Karen Wilhelmsen ith such fierce competition in the world of e-commerce for beauty products, what business owners strive to understand is this: How do you make your business stand out in a crowd to attract new customers? Today, that can largely be influenced by smart and effective social media and e-newsletter campaigns. And a regular e-newsletter, in particular, can be a powerful marketing investment that delivers direct results.

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