Beauty Store Business

MAR 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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18 March 2017 | beautystorebusiness.com (re)FRESH (re)FRESH Clean Breeze dry shampoo offers a light, clean scent without a heavy deposit of product. The unisex formula leaves hair fresh and odor-free. SRP: $15, refreshshampoo.com Oribe The Oribe Gold Lust Dry Shampoo extends blowouts and prevents damage with translucent powders that absorb product buildup, oil and impurities. Safe for color-treated hair, the dermatologist-tested formula is vegan and cruelty-free. SRPs: $22 to $44, oribe.com Hair Rules To revitalize limp locks, the Hair Rules LIFT volumizing dry shampoo absorbs excess oil and product buildup, while strengthening and protecting the hair. With a light, fresh scent, the formula neutral- izes odor, boosts volume and refreshes hair between washes. Suggested retail price: $19.99, hairrules.com Cover Your Gray Available in five shades, Cover Your Gray's Cleanse & Cover dry shampoo cleans hair while providing gray coverage in the user's preferred color. The formula, which will not mat or clump, is compatible with all hair types and colors. SRP: $16, coveryourgray.com Alterna Haircare The CAVIAR Anti-Aging Sheer Dry Shampoo is formulated with a proprie- tary complex to address natural, chemical and environmental aging of the hair. The non-aerosol PerfectDose powder-spray system offers users a semi-targeted spray pattern for more precise application. SRP: $25, alternahaircare.com Luseta Beauty Luseta Beauty Volume Reviving Dry Shampoo restores volume and body while banishing greasy roots. The formula is available in four fresh scents, including Orange Blossom. SRP: $16, lusetabeauty.com Daggett & Ramsdell The gel-based Daggett & Ramsdell No Water Needed Shampoo contains rich mois- turizers to leave hair clean, soft and manageable. SRP: $4.99, daggettandramsdell.com Farouk Systems Enriched with ceramic and silk to bolster hair vitality, CHI Dry Shampoo is a waterless cleansing spray that absorbs excess oil and rejuvenates the scalp between washes. The weightless formula features a fresh- smelling fragrance of iced bergamot, lush lavender and white jasmine. SRP: $19.99, farouk.com

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