Beauty Store Business

MAR 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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16 March 2017 | beautystorebusiness.com Dave and Les Jacobs, gettyimages.com Today's dry-shampoo products offer customers a better way to revive hair between washes. by Ann H. Carlson D ry shampoo products have come a long way since they first hit the commercial market. While early formulas helped restore day-old hair styles without the water- works, they often left a dandruff-like residue and an unpleasant odor behind. Today's options have addressed these unwanted side effects to give customers a hassle-free refresh that saves wear and tear on hair— and precious minutes in the morning, too. "Washing your hair every day can be a chore and a waste of time and money, par- ticularly if you paid good money for that blow-dry," says Anthony Dickey, celebrity stylist and founder of the Hair Rules brand of haircare products. "Dry shampoos were devel- oped to prolong a hair style that has become flat and oily and to revive and boost volume." Modern dry shampoos work well with all hair textures, Dickey notes, and these lighter, colorless formulas provide a better experience for customers as well. "Dry shampoos of today don't leave a tacky, white, chalky feel to your hair like those of the past," he says. "Many are invisible and also have great fragrances added to them, leaving the hair smelling like it's just been shampooed." Help your customers get the volume boost they desire between washes with these great dry-shampoo options.

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