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8 November 2016 | beautystorebusiness.com News FDA logo courtesy of FDA, chart courtesy of L2inc.com, source: L2, Inc. Digital IQ Index ® : Hair Care & Color, 2016 FDA BANS ANTI- BACTERIAL SOAPS The U.S. Food and Drug Administration (FDA) has determined that over-the-counter consumer antiseptic wash products, including antibacte- rial wash products, containing certain active ingredients can no longer be marketed. This FDA rule applies to consumer anti- septic wash products containing one or more of 19 specific active ingredients, including the most commonly used ingredients—triclosan and triclocarban. These products are intended for use with water and are rinsed off after use. This rule does not affect consumer hand sanitizers, wipes or antibacterial products used in healthcare settings. Companies may no longer market antibacte- rial washes with these ingredients. According to the FDA, manufacturers did not demonstrate that the ingredients are both safe for long-term daily use and more effective than plain soap and water in preventing illness and the spread of certain infections. "Consumers may think antibacterial washes are more effective at preventing the spread of germs, but we have no scientific evidence that they are any better than plain soap and water," said Janet Woodcock, M.D., director of the FDA's Center for Drug Evaluation and Research. "In fact, some data suggests that antibacterial ingredients may do more harm than good over the long-term." Antibacterial hand and body wash manu- facturers did not provide the necessary data to establish safety and effectiveness for the 19 active ingredients addressed in this final rulemaking. For these ingredients, either no additional data were submitted or the data and information that were submitted were not sufficient for the agency to find that these ingredients are Generally Recognized as Safe and Effective (GRASE). The U.S. Centers for Disease Control and Prevention recommends that if soap and water are not available and a consumer uses hand sanitizer instead, that it be an alcohol- based hand sanitizer that contains at least 60-percent alcohol. Manufacturers have one year to comply with the rulemaking by removing products from the market or reformulating (removing antibacterial active ingredients) these products. Hair Care & Color: Site Feature Sophistication, by Industry OCTOBER 2015, N–112 BEAUTY BRANDS, JUNE 2016, N–72 HAIR CARE BRANDS Beauty 2015 Hair Care & Color 2016 HAIR CARE & COLOR LAG BEHIND IN THE DIGITAL WORLD The haircare industry has some catching up to do to contend with the rest of the beauty sector in digital, according to the latest L2 report: "Hair Care & Color 2016." The report highlights the blurred lines between categories of beauty that continue to develop within the industry. As noted in the report: "The categorizations that once defined the industry—professional and consumer, natural and treated—are fading, thanks in part to e-tailers like Amazon. As the lines blur, many of the rules that once defined the haircare industry are no longer relevant, and brands must adjust to the changing landscape." Concerning digital analytics, a number of companies came out above the rest in their digital successes. Those companies were recognized as "Genius Level" participants in the digital space. Other Top 10 companies ranked at the "Gifted Level" in the report, also performing above average in their digital endeavors. They are as follows: Genius Level 1. L'Oréal 2. Pantene 3. Garnier Gifted Level 4. Redken 5. Dove 6. Head & Shoulders 7. Aveda 8. Bumble and bumble 9. John Frieda 10. Carol's Daughter The report also observed the beauty sector's share of related and branded Google terms, as follows: Top Related Google Search Terms 38% Retail 27% Brand Site 21% Brand Social 4% Other Top 5 Branded Search Terms on Google 31% Amazon 14% ULTA 9% Wal-Mart 7% Walgreens 4% Drugstore 4% Sephora The combined share of Instagram posts, represented by the top 5 beauty companies, came in just below 30%: 9% L'Oréal Paris 6% Miss Jessie's 4% Carol's Daughter 4% OUAI 4% Bumble and bumble The combined share of Instagram interactions, represented by the top 5 beauty companies, came in at 40%: 16% L'Oréal Paris 8% Carol's Daughter 7% Revlon 5% Drybar 4% Shea Moisture The shares of Facebook Interactions among the top 5 digital beauty winners were as follows: Indie Companies (including Moroccanoil, Olapex, Pravana and Paul Mitchell) 34% Estée Lauder Cos. 19% L'Oréal Group 14% LVMH 12% P&G; 9% For more information, visit l2inc.com.