Beauty Store Business

NOV 2016

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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62 November 2016 | beautystorebusiness.com New Products Toppik Toppik's Brow Building Fibers Set comes with its Brow Wax, Brow Building Fibers and a Dual-End Brush that makes eyebrows thick and full when applied. Suggested retail price: $19.95, toppik.com Deliciously Ella The Deliciously Ella Rose, Lime & Cucumber Facial Wash and Mois- turizer gently cleanses the skin while removing all impurities. The moisturizer nourishes and protects the skin from getting dry. It has a refreshing scent and is rich in oils, turmeric and cucumber water. SRPs: Facial Wash: $25; Moisturizer: $40, deliciouslyella.com LipLand Beauty blogger Nicol Concilio created three signature shades for the Nicol Concilio Matte Lip Crayons line with LipLand. Customers may use the lip crayons to line the lips and fill in for a smooth matte finish. SRP: $17.99 (each); $39.99 (all three), lipland.com ■ SiO Beauty SiO Beauty developed a system to tone and firm the décolletage. Have customers use the SiO Décolleté Cleansing Discs to exfoliate and prep and cleanse their skin. The SiO SkinPad uses medical-grade silicone to draw moisture to the skin's surface overnight, smooth- ing existing wrinkles and preventing future damage. The Décolleté Serum is used in the morning, after removing the SkinPad and minimizes the appearance of wrinkles. SRPs: Discs: $39; SkinPad (two-pack) $69.95; Serum: $125, siobeauty.com Wet Brush Pro The Metallic Holiday Pro Detangling Brushes by Wet Brush Pro are available in six colors including gold and pink (pictured). SRP: $14.99, prowetbrush.com Shiseido Have customers try the Bio-Performance LiftDynamic Cream from Shiseido for visibly firmer and energized skin. The Bio-Performance LiftDynamic Eye Treatment also restores the appearance of youthful skin while eliminating wrinkles and dark circles. SRPs: Cream: $132; Eye Treatment: $70, shiseido.com ILIA Ilia Lipstick is available in three new shades: Blood Red, Madam Mina and The Brides. The limited-edition lippies are neutral shades, just in time for fall. SRP: $26, iliabeauty.com Goldfaden MD Part of the Goldfaden MD Plant Profusion line, the Supreme Serum is a four-piece antiaging regimen that utilizes plant stem cell technology. Fortified with antioxidants, it will improve uneven pigmentation and hydrate skin for a luminous complexion. SRP: $235, goldfadenmd.com Photography by Armando Sanchez

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