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2 November 2016 | beautystorebusiness.com See the latest enewsletter products See the latest BSB Instagram posts Read the latest BSB tweets Read the latest BSB Facebook posts On The Cover Alan Murphy, president of BlueCo Brands. Photography by Armando Sanchez. Art direction and digital retouching by Michael Block. FEATURES 14 Haute Hollywood Your clients can look and feel like movie stars with these products from 10 celebrity-created beauty brands. By Karen Wilhelmsen 34 A Recipe for Legacy Teamwork, customer service and legacy brands make BlueCo Brands a success. By Shelley Moench-Kelly 54 Crowdfunding 101 Crowdfunding may be right for your business. By Manyesha Batist COLUMN 50 Skincare Spotlight The Think Dirty mobile app reveals how "dirty" certain ingredients in beauty products are. By Ada S. Polla DEPARTMENTS 60 Focus On…Hair Color Preservation Give your customers the hair-color protection they need through every lather, rinse and repeat. By Ann H. Carlson 64 CEO Spotlight Don Uselmann is the president of MDSolarSciences. By Breanna Armstrong 72 Product of the Month Specializing in professional makeup for men, House of Formen offers guys the discreet coverage they need for perfect skin. By Ann H. Carlson Beauty Store Business (ISSN 1098-0660), November 2016 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. IN THIS ISSUE 4 Editor's Note 8 News 62 New Products 68 Calendar 71 Ad Index 54 CONTENTS November 2016 Vol. 22 No. 11 42 MERCHANDISE 6 Fall Finds These products will impress your customers all season long. 24 Gentleman's Choice For precise, clean-cut shaves and trims, these barber must-haves will keep customers looking sharp. By Karen Wilhelmsen 42 Textured Hair Guide These styling aids and brushes will help your customers maintain their locks. By Katie OÕReilly 24