24 November 2016
|
beautystorebusiness.com
YakobchukOlena,
gettyimages.com
For precise, clean-cut
shaves and trims, these
barber must-haves
will keep customers
looking sharp.
by Karen Wilhelmsen
B
ecause first impressions are so important, men looking to put their best face forward
can do so by keeping their facial hair well groomed. We consulted Karen Delzell, vice
president of marketing for Cricket and an expert on the art of shaving, for her tips on
selecting the right razors and accessories for your clientele.
"Think about it: facial hair is an extension of your face. It's important to keep facial hair
clean and groomed, just as your head of hair. For appearance sake, that is a personal choice;
however, everyone can appreciate a well-groomed beard and mustache," Delzell says.
When it comes to finding the perfect razor for your customers, she says it's all about
versatility. "Someone that has limited facial hair can easily use a two-bladed, lightweight
(even disposable) razor. However, those with heavier facial hair may need to use a more
robust razor that offers three blades to get a better shave. For close up sculpting, a straight
razor is the way to go."