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18 November 2016 | beautystorebusiness.com Juice Beauty Gwyneth Paltrow has accomplished a lot as an Academy Award-winning actress and curator of the weekly life- style publication Goop. It's not surprising that when she joined forces with Juice Beauty CEO Karen Behnke for a business venture, magic happened in the form of a successful, organic, high-end skincare line. Made with certified-organic ingredients that encourage sustain- ability and nontoxic living, Juice Beauty launched the PHYTO-PIGMENTS Makeup Collection with Paltrow as the company's creative director of makeup. Under her leadership, the vegan, antiaging line was formulated with powerful antioxidants that reduce the appearance of wrinkles and imperfections, while giving customers a gorgeous, natural glow. KaePop by ColourPop Cosmetics When Wilhelmina model, actress and former co-host of Black Entertainment Television's 106 & Park Karrueche Tran collaborated with California-based ColourPop Cosmetics, the cult-obsessed brand's fans got excited for her collection of natural-toned shades. Launched in February 2016 (and followed by a second collabora- tion in August), the first collection featured three liquid lipstick shades (along with matching lip pencils), four eyeshadows, blush, highlighter and bronzer—all in a warm and sultry color palette. With each piece $8 or less, your customers can achieve a luxurious, runway- ready look at a fraction of the cost. Formulated for any skin tone, your customers will glow all winter long with these Hollywood-approved picks. Alterna Haircare She's no stranger to the beauty industry as the former face of Bobbi Brown Cosmetics, however, today, Dawson's Creek star Katie Holmes is now the global brand ambassador and co-owner of Alterna Haircare. Since teaming up with the brand, Holmes has learned the secrets to main- taining healthy, lustrous hair from Alterna's global leading experts. Some of her favorite products include the Caviar shampoo and conditioner, her secret to maintaining effortlessly silky tresses. If your customers want Holmes' natural-looking locks, grab these hot products. If na ho Perfectly Polished: The leave-in Caviar CC Cream treatment delivers 10 benefits—ranging from increased moisture, shine and softness to UV and heat protection, strength and a light hold—in just one easy step. SRP: $25 @alternahaircare @alternahaircare facebook.com/AlternaHaircare alternahaircare.com Get Connected! Anti-Frizz Essential: Combat frizzy hair with the Alterna Haircare Bamboo Smooth Kendi Dry Oil Mist. An absorbent, lightweight spray that reduces frizz and pro- tects color-treated hair from dam- age caused by styling tools, this product boosts health and shine too. SRP: $25 Naturally Neutral: Made with a matching lip pencil (sold separately), the Chi Ultra Matte Lip liquid lipstick shows off a cool-toned nude beige. With the ease of application you'd expect from a liquid lipstick and a dry, super matte finish, makeup lovers and artists alike need this one in their beauty arsenal. SRP: $6 Golden Girl: Customers can capture the star's radiant look with this highlighter Glo Up, featuring coppery and golden tones with a pearlized finish. Have them apply it with a finger for high coverage, or with a brush for less intense pigment. SRP: $8 Golde ca p w fe t H fi or w intens Get Connected! @ColourPopCo @colourpopcosmetics facebook.com/ColourPopCosmetics colourpop.com Signature Color: A rich berry hue, the Juice Beauty Liquid Lip in Gwyneth has a hydrating formula made with cape lilac and coccinia gourd combined with cold- pressed oils and fruit stem cell serum. Not sticky but still shiny, this hydrating color complements a wide variety of skin tones. SRP: $24 Get Connected! @JuiceBeauty @juicebeauty facebook.com/JuiceBeauty juicebeauty.com Age-Defying Coverage: A best-seller— and with good reason—the Flawless Serum Foundation comes in 10 shades ranging from Fair to Deep. Buildable, light and made with coconut alkanes instead of silicone and antioxidants, this foundation covers imperfections and results in more youthful-looking skin. SRP: $42 v A a S r a s c y Top center image: Michael Bezjian, gettyimages.com, all other images courtesy of each company