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10 November 2016 | beautystorebusiness.com News STYLECON 2016 BRINGS THE TREND StyleCon, Southern California's Premier Beauty & Fashion Event sponsored by Sleekhair.com, will be held on November 5, 2016, at the Orange County Fair and Event Center. Thousands of savvy, sophisticated and stylish individuals will make their way to The Hangar for this year's event. The all-day affair will boast an impressive collection of 30,000 products from 500 brands. Hundreds of content creators, including Instagram and YouTube influencers, bloggers and vloggers will attend and participate in panels, mingle with fans and demo products. Attendees receive an enormous amount of complimentary products and services. Melanie Bromly, chief news correspondent, E! News, will host the StyleStage with guests including, Heidi Nazarudin of theambitionista.com and entrepreneur, Twila True, and many, many more. Microsoft will unveil a digital pavilion offering unique opportunities to try out the latest Surface tablets—dubbed "The most productive devices on the planet." Sleekhair's whimsical beauty emporium will include a Hot Tools Dry Styling Station, Ardell Lash Bar, Shop NCLA Mani Lounge, Vanity Girl Hollywood stations, a unicorn-inspired boutique and many industry professionals for tutorials and testing of trending products, as well as special offers on today's most coveted beauty brands. Be sure to catch the Best Kept Beauty Secrets panel on the StyleStage where buyers, beauty editors, including BSB 's managing editor Breanna Armstrong, and content creators share the best beauty hits across hair, skin, makeup and wellness. Additional panelists include: Joan Ngo, COO of Sleekhair.com, Christina Krasch, Buyer at Sleekhair.com, Amanda Nguyen, Beauty Influencer, Feast Fashion Faves, Jen Hayden, Kbeauty Influencer For more information, visit stylecon.com. BELLAMI HAIR ACQUIRES MIRABELLA BEAUTY Bellami Hair announced that it acquired Mirabella Beauty, a color cosmetics line in late September. In a letter from Mirabella's former owner, John Maly stated: "Effective immediately, I will be the CEO of Bellami Hair. My new email is john@bellami.com. Our same team will continue to support you including Amber Bowen as our creative director." Bellami Hair is a leading hair extensions company founded by Julius Salerno and Nikki Eslami in 2012. They grew their business by working with influencers like Guy Tang and Kylie Jenner. Also under the Bellami Hair umbrella are its companies NailHur and LipLand. Bellami Hair opened its first Bellami Beauty Bar in West Hollywood, California, last year and is growing exponentially. For more information, visit bellami.com. Image courtesy of sleekhair.com