48 October 2016
|
beautystorebusiness.com
proactive and smart about each step so
our retailers and brands [receive] high-
level service."
For the company, Mundt believes the
biggest challenge lies in deciding which
brands to champion. The task is extremely
complex and time consuming, and there
are so many great products just waiting
in the wings. "The challenge is sifting
through them all to find the gems—the
magic mix of innovation, strong brand
owners, ability to scale and on-point
branding," she says.
And what does Mundt and her team
see for the future? On the sales side,
Crème Collective is carving out a space
for indie beauty. On the creative side,
it's working on innovative ways to guide
more brands in need, including how to
go global, how to effectively market
with limited start-up resources, how to
go from the kitchen to the lab and so on.
Mundt concludes, "We continue to work
toward the goal of bringing the absolute
best beauty brands in each category to
retailers nationwide. We hope to be the
first call a spa director or GM makes
when looking for new beauty." ■
Katie O'Reilly is a Wilmington, NC-based
freelance writer.
Get Connected!
@cremecollective
Website: cremecollective.com
"Our retailers and brands
[receive] high-level service."
Worker B is a brand out of Minneapolis.
The makers are beekeepers and
artisans who advocate for ethical
beekeeping and make balms and salves
with ingredients straight from the hive.
Australian The Beauty
Chef is a range of ingestible
beauty products.
EcoBro is a line of nourishing, easy-to-use
defining brow waxes that come in six shades.
Images
courtesy
of
Cr•me
Collective
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