32 October 2016
|
beautystorebusiness.com
Philippe
Regard,
Getty
Images
From cheeks to eyes
to lips, we've handpicked
the best brushes for a
fl awless faceāand the
cleansers to maintain them.
by Karen Wilhelmsen
JUST AS IMPORTANT AS THE MAKEUP YOUR CUSTOMERS PUT ON THEIR FACE
is how that makeup is applied. With so many brush options on the market, we consulted
Smashbox global pro lead makeup artist Lori Taylor Davis for her tips on selecting the right
ones for your store.
"When choosing a brush, it's important to find out how it's put together," Davis says.
"Look at the weight and length of the brush and see if the hairs are stamped or braided into
the core of the brush for less hair fallout."
Though some purists love natural fibers, it all boils down to the brush's intended use. "I
tend to use synthetic brushes for creamy textures because it lays the product down nicely
and is a great buffer. [They're ideal] for liquid/cream foundations and lipsticks," Davis
recommends. "I love natural brushes when using loose powders, like eye shadow and blushes,
because it blends the product seamlessly." Continued on page 36