18 October 2016
|
beautystorebusiness.com
Image
courtesy
of
Benefi
t
Cosmetics
IT TAKES TWO
Social media infl uencers are playing an ever-bigger role in big brand
marketing strategies. Learn how to fi nd the right fi t for you, plus the
best ways to collaborate to grow your reach—and your bottom line.
by Malena Jaime
IN THE SATURATED BEAUTY MARKET—WITH MAJOR
cosmetics lines growing and indie brands sprouting up seem-
ingly everywhere—consumers are increasingly relying on
the direction and recommendations of people they trust.
More and more, these consumers are turning to personalities
on social media. With an established fan base and loads of
appeal, social media beauty gurus, aka social influencers,
engage and connect with their network of followers in a way
that major brands simply can't.
Enter the social influencer-brand relationship. By partnering
with select social influencers, brands can tap into a powerful
marketing tool and gain entry into the increasingly relevant
online conversation and community. Here, find the right
influencers for your brand and the best ways to collaborate.
At its "BeneVegas" vlogger
convention, Benefi t Cosmetics
revealed its new Brow Collection
to the top beauty infl uencers.