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16 October 2016 | beautystorebusiness.com Skincare Spotlight ✔ Arbutin from bearberry, which is a precursor of hydroquinone ✔ Kojic acid, which decreases melanin production ✔ Vitamin C ✔ Azelaic acid, another tyrosinase inhibitor Dark Circles Caused by Vascular Concerns ✔ Vitamin K, which affects circulation and capillary health ✔ Natural sources of vitamin K, including alfalfa ✔ European blueberry extract, containing quercetin, which protects and strengthens fine capillaries ✔ Chrysin, which affects the clearance of excessive vasculature PRODUCT HIGHLIGHTS Check out a few top contour products that feature a number of the ingredients just noted: Teamine Eye Complex by Revision Skincare: a powerful formula to hydrate, firm and brighten mature skin. Genuine Glow by Estée Lauder: a water-fusion balm that provides a more rested look as it refreshes the skin with a light cooling feel. Coffee Bean Caffeine Eye Cream by 100% Pure: caffeine-rich green tea and coffee improve the appearance of puffiness. Tightening Eye Contour Gel by Alchimie Forever: caffeine-rich maté helps alleviate puffiness and apple stem cells rejuvenate. A.G.E Eye Complex by SkinCeuticals: improves the look of mature, aging skin, and alleviates fine lines and wrinkles. Contouring Eye Serum by Kate Somerville: an anti-wrinkle peptide helps relax muscles around the eyes, while a purified microalgae extract provides an instant visible tightening effect. Idealia Eye Contour Idealizer by Vichy: two-in-one antiaging treatment and illuminator to visibly reduce dark circles, smooth fine lines and illuminate shadows. Eye Contour by Lierac: a triple-action eye contour treatment with anti-puffiness, anti-dark circles and smoothing action. Future Response Age Defense Crème by Amore Pacific: a pair of multi- functional eye creams that offer daytime defense from environmental aggressors and nighttime recovery from daily damage. Hydro Cool Firming Eye Gels by Skyn Iceland: the cooling transdermal gel patches feature firming ingredients. It soothes, moisturizes, replenishes and softens the skin. FINAL NOTE A discussion of the aesthetic concerns of the eye contour area would not be complete without reviewing eyelashes and eyebrows. In December 2008, the FDA approved bimatoprost ophthalmic solution (0.03% concentration) for the enhancement of eyelashes and eye- brows. The first brand to market this product was Latisse, a physician-only brand, which was soon followed by a number of over-the-counter comparable products. Enhancing the beauty of the eye contour will be most effective when topical eye contour creams are paired with an eyelash/eyebrow enhancer. ■ Ada S. Polla is the president and CEO of Alchimie Forever. She is the co-creator of her family's Swiss-based skincare line, which she launched in the United States in 2004. Her skincare knowledge and business skills have yielded double-digit annual-revenue growth for the brand. She holds an MBA from Georgetown University and received a bachelor of arts degree from Harvard University.