58 September 2016
|
beautystorebusiness.com
Images
courtesy
of
Bulldog
Skincare
for
Men
London-based Bulldog
Skincare for Men is making
its mark worldwide.
by Katie OÕReilly
THERE'S AN OLD SAYING THAT NECESSITY IS THE MOTHER
of invention. For Bulldog Skincare for Men, a truer adage couldn't
apply more. It was 2005 and Simon Duffy, the Oxford-educated
co-founder of London-based Bulldog Skincare for Men, was living in
New York City and working in product innovation. He was sent on an
errand by his, now, wife: "Please go to the [big-name] natural foods
market and get some of my face cream."
This seemed an easy enough task. But on the shopping trip, Duffy
decided to purchase some skin cream for himself—and that's when
the errand took a sudden turn and revealed what was to be a life-
changing discovery. "There were lots of skincare options for women,
and there was a smaller selection for babies. But when it came to
men's products, there was just nothing. I asked where the men's
section was, because I couldn't find it, and the clerk told me there
wasn't one." And the seed was planted.