56 September 2016
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beautystorebusiness.com
Water Works
Water Works Permanent Powder
Hair Color is a gentle, water-based
color that completely covers gray
without lifting or lightening
natural pigment. It contains
no harsh peroxides or
ammonia and works on
relaxed, chemically treated
and natural hair. SRP: $4.50
800.621.9585
Grayce
Root Revive by Grayce
is a root touch-up
formula. The unique dry
formulation stays put
and effectively hides
gray and white roots.
The duo color pots can
be mixed together or
used singly for perfect
coverage.
rootrevive.com
Youthair
Youthair's Lead Free
gradually blends gray
hair into your customers'
natural color without
dyes, peroxide or lead.
After three weeks of
regular use, hair color will
be restored to its natural
shade. No complicated
dyes or mixing is
required. SRP: $57
(12-piece display)
youthair.com
Interfashion
USA
Lumetrix from
Interfashion USA
works to lighten tinted
or natural hair and
deposits. It provides up
to five levels of light-
ening and comes in 14
shades and reduces
processing time by
up to 80%.
avenaworldwide.com
Oyster
Cosmetics
USA
From Oyster Cosmetics
USA comes Oyster
Perlacolor that's made
with an enriched, natural
formula including aloe
vera and shea butter. It
is available in more than
100 shades and also
provides 100% gray
coverage. SRP:$4.19
oystercosmeticsusa.com
Italian
Cosmetic
Labs
ARTiZTA from
Italian Cosmetic Labs
is formulated with
natural ingredients
that offer intense
conditioning and
produce a healthy,
shiny finish to the
hair with even,
saturated coverage.
SRP: $5.40
artizta.it
Ardell
Ardell's Touch of Color
eliminates gray roots
with a precision brush-in
applicator and a quick-dry
formula that leaves hair
manageable and soft. The
flake- and transfer-free
color washes out in one
shampoo and it's available
in light brown, dark brown
and black. SRP: $45
(9-piece display)
ardelllashes.com
■
Katie O'Reilly is a
Wilmington, NC-based
freelance writer.
Malibu C
Color Prepare Wellness Remedy
by Malibu C is a pre-treatment
that primes hair for color perfection
with a patented, crystallized vitamin
complex. It's 100% vegan, cruelty-free
and contains no gluten, parabens or
sulfates. SRPs: $3.70 per packet;
$44 for a box of 12
malibuc.com