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48 July 2016 | beautystorebusiness.com ERWIN'S WALL OF FAME Catherine Erwin finds herself inspired by a host of ghoulish greats as she creates products for LunatiCK Cosmetic Labs. Check out the cast of characters who have influenced her most. "My grandmother, Mary Margaret Rowbottom, was the ideal version of beauty and perfection in all aspects of her life," says Erwin. "She taught me that beauty will always and forever begin in the inside and show out." Vampira (Maila Nurmi) —Finland-born Nurmi created and portrayed the 1950s character, Vampira, in the Ed Wood cult film Plan 9 from Outer Space. Elvira (Cassandra Peterson) —Peterson began portraying sexy horror hostess character, Elvira, in 1981. Lily Munster (Yvonne De Carlo)—De Carlo starred in film, television and musical theater for more than 60 years. She signed on to play Lily Munster in The Munsters television series in 1964. Morticia Addams (Carolyn Jones and Anjelica Huston) —Jones portrayed Morticia throughout the television series in the 1960s. Huston starred in the films The Addams Family (1991) and The Addams Family Values (1993). Mary Margaret Rowbottom Lipstick LunatiCK has six luxurious lipstick shades that have a creamy consistency. Each of the shades are unique and come in bullet packaging. SRP: $15 High Definition Microfinish Pressed Powder Your customers can use this translucent powder to set their makeup in place for a final touch. It has a silky application and no fallout. SRP: $20 Supernatural Eye Shadow Palette This palette is great for your customers who want a super matte finish. It has five shades that complement each other perfectly, including a shimmering shade called Invocation. The eye shadows are buildable and highly blendable. This set is great for a daily eye-shadow routine. SRP: $35 ■ Stephanie Joplin is a freelance writer and lifestyle vlogger based in Houston. Get Connected! @LunatiCK_Labs @LunatiCK_Cosmetic_Labs lunaticklabs.com TOP SELLERS For your customers looking to repair and protect overworked hair. Treats excessively damaged hair with concentrated proteins and active moisturizures. Improves hair's strength and prevents split ends & breakage in minutes. 1.813.903.0434 www.demertbrands.com PERFECTING BEAUTIFUL HAIR