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8 June 2016 | beautystorebusiness.com Tom Winarick entered the beauty industry as a third-generation beauty professional, following his college grad- uation. He worked for multiple cosmetic lines and even created several of his own. Two years ago, when the original founders of Palladio decided to expand its brand, Winarick joined as the com- pany's new president. As a resident of Hollywood, Florida, living only 20 minutes from the Palladio headquarters, Winarick felt that the moon and the stars all aligned at the right time. Palladio was founded in 1985, and its name is inspired by 16 th -century Ital- ian architect Andrea Palladio, who was known for symmetry and his unique architectural perspective and design. When you think of the design and har- monic synchrony [involved in] sculpting and contouring makeup application, it's easy to see the Palladian architectural influence in it. Makeup users begin by applying makeup to a blank canvas, and slowly sculpt and contour their fea- tures into a highly skilled work of art to hide and minimize flaws, and accentuate best features. The process is undeniably influenced by the art of design. PALLADIO BEAUTY AT ITS CORE Twenty-five years ago Palladio was a pioneer in offering food for the skin. Certainly ahead of its time, it was one of the first makeup brands designed for women of all skin types, and dedicated to and focused on helping women look good using products that were good for their skin. "Beautiful and beneficial have always been the original credo of Palla- dio," says Winarick. "It has always been a natural marriage [for Palladio] and always will be." Herbs, vitamins and botanicals, such as ginseng, green tea, vitamin E, aloe vera and argan oil, are among the ingredients found in Palladio products. Each product is carefully crafted to bring out the best in the skin. Truly, Palladio's cosmetic line allows users to tackle any skin issue related to damage, age or envi- ronmental toxins. The entire line is filled with carefully crafted ingredients, rich hydrators and rejuvenators. When Winarick entered Palladio, he hit the ground running. He says that the original founders have trusted his vision and allowed him to explore every aspect of his creativity and talent. In two years via his team's management and marketing, Palladio has introduced 93 products, both domestically and interna- tionally, and is being sold and distributed throughout more than 40 countries. THE PALLADIO REVAMP Winarick says that 2015 was a tre- mendous year for Palladio. Undergoing a major company revamp required a great deal of trust and foresight from the Palladio founders, and eventually led to a new brand image, repackaging, new fixtures, graphics and everything in-between. The company has now also set its sights globally. It has been aggressively marketing to all aspects of the beauty industry—an effort that has been met with reward. In the United States, Palladio can be found throughout professional-beauty stores; although that is not the case internationally. Internationally, its products can be found in perfumeries, pharma- cies, department stores and similar retail outlets. The brand is adapting to the culture and expectations of the interna- tional beauty market and will continue its wide growth in the immediate future. For more than two years, Palladio has been revamping and expanding its line of cosmetics, but has continued to maintain its originality with some of the very first Palladio products. Winarick says the brand's core products are its foundations. He shares that unique products, such as Palladio Rice Paper, has been a company trademark for almost as long as the com- pany has existed. Duplicated by many cosmetic companies, the Palladio origi- nal offers a one-of-a-kind formula that is not only a fan favorite, but can be spot- ted by its distinct and original packaging. "It's the kind of product a woman wants in her bag, in her desk and next to her bed," says Winarick. The blotting paper keeps facial makeup intact, removing all excess oil, so that the makeup looks fresh throughout the day, without its texture being compromised. PALLADIO OFFERINGS In recent years the beauty industry has seen a large variety of new products produced by cosmetic companies, and a large group of users following edgy and new trends without being afraid to take risks. Two of these trends have been matte lipsticks and highly pigmented eye shadows, which have been met with extreme popularity. Unsurprisingly, when Palladio released its VELVET MATTE Cream Lip Color and highly pigmented CRUSHED Metallic Eye Shadows, they were instant hits. The Palladio VELVET MATTE Collection allows users to trade in the usual lipstick experience for tube-based lip color that starts out as a glide-on, cream-based product with a matte finish look. The formula is not only ideal for users who like matte liquid lipsticks, but also for those who like a cream formula. They're avail- able in 12 shades and are rich in moisture; making them ideal for all-day wear, while still achieving the popular matte look. There is also the Dreamy Matte Lipcolor, which glides onto the skin and becomes a long-lasting velvet color. It's currently available in nine shades and there will be three new shades, launching next summer. The diverse MATTE Collection is one of its highest-selling product since its release. Palladio spent a significant amount of time perfecting the creation of its latest product, CRUSHED Metallic Eye Shadows. They were launched in the summer of 2015 and were inspired by an eclectic range of fashion trends and unconventional home décor. The foil-like shadows are highly pigmented and do not flake, crumble or crease. They offer a large dose of color and are available in 12 shades. Makeup artists, fashion blog- gers and self-proclaimed beauty gurus all over the Internet are among some of its most loyal users. PALLADIO GOES GLOBAL Winarick says that with the arrival of the brand's new products and growing popularity throughout the Internet, its social-media efforts needed to increase. With the help of the Palladio creative team, the brand has more than 17,000 devoted followers on Instagram and other social-media outlets. Palladio's product popularity and following among makeup lovers is quickly growing. The brand's main focus is not only to reach users globally, but to focus on the local market's needs to make product acces- sibility more effective. Social media has become a necessary tool in its efforts to expand the brand and keep up with anything trending. As Palladio continues to expand in 2016 and reach its global endeavors, it is using current trends as inspiration for future products, as well as the brand and presentation ties. Winarick currently Palladio's name is inspired by 16 th -century Italian architect Andrea Palladio, known for symmetry and unique architectural perspective and design. Tom Winarick Photography by Armando Sanchez